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Introduction on Entrepreneurship @ Winnova Pori, Finland
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Introduction on Entrepreneurship @ Winnova Pori, Finland


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SLides presented at Winnova in Pori, Finland for a group of enthousiastic students in hairdressing and cosmetology. …

SLides presented at Winnova in Pori, Finland for a group of enthousiastic students in hairdressing and cosmetology.

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  • Men was verplicht tegenover god om wat met de talenten te doen.
  • Transcript

    • 1. Challenges of being an Entrepreneur and needed competencies Parturi-ja kampaamopalvelut / kosmetologi Pori, 7th of April 2014, Finland Ing. Matthijs H.M. Hammer M.Sc. Senior lecturer Entrepreneurship School of Business, Building & Technology PhD Researcher Faculty of Product Innovation Management
    • 2. • Short general introduction • Theory: • What is hairdressing / cosmetology in the Netherlands? • Why popular; What is the fun? • Practice: • Casus: You! Menu
    • 3. About Saxion Universities Enschede ApeldoornDeventer
    • 4. Three locations in the eastern part of the country: •Enschede •Deventer •Apeldoorn Bridge position between the Netherlands and Germany
    • 5. Saxion University of Applied Sciences History as a Textile region
    • 6. Characteristics of Saxion: • Comprehensive university, predominantly undergraduate level • Focus on profession-oriented education through teaching & undergraduate research • Professional Masters’ programmes in key fields • Regional focus for all programmes, national profile in key fields • Quality education under public scrutiny and accreditation Public funding, History dates back to 1875 23,125 students, 2,232 faculty and staff 12 Schools, 6 research centres
    • 7. Schools and academic programs • School of Business Building & Technology • School of Governance & Law • School of Health • School of Applied Psychology and Human Resources Management • School of Social Work • School of Education • School of Creativity & Technology • School of Finance & Accounting • Hospitality Business School • School of Life Science, Engineering & Design • School of Marketing & International Management • School of Environmental Planning & Building  12 Schools: •125 Bachelor / Master programmes in Dutch. •27 Bachelor / Master international programmes in English. •Various Bachelor / Master programmes in German •Non-degree programmes
    • 8. Small Business & Retail Management • For the last 12 years continually chosen as the best Entrepreneurship program in the country. (Source: Studiegids Hoger Onderwijs Ministry of Education the Netherlands, 2011) • Voted in October 2009 as the best performing study program in the entire field of commerce/economy in The Netherlands (8.3 out of 10) (Source: Elsevier, october 2009)
    • 9. Winner of Dutch Wijnand Wijnen education award for most innovative university program concept. Small Business & Retail Management
    • 10. Winner of several innovation awards for student companies Small Business & Retail Management
    • 11. A kind question for you Do you want to co-operate in applied research on Entrepreneurship? Please fill-out the form provided. First part is about your thoughts on entrepreneurship Second part for statistical processing. Thank you and accept your reward.
    • 12. Theory: What is hairdressing and cosmetology in NL?
    • 13. Why? • Not more or less popular than anywhere. • Structure for both professions: 1. Junior hairdresser / cosmetologist (basics) 2. hairdresser / cosmetologist (all skills and knowledge) 3. All-round hairdresser / cosmetologist (Entrepreneurship on the table!) • 1+2 as fulltime + part-time (work in the profession) • 3 Only in combination with working in the profession.
    • 14. Example See possibilities Tackle opportunities Know where to find it. Successful application
    • 15. Why? • All-round hairdresser / cosmetologist is on education level 4, access to higher education. • Good fundamental knowledge of economics and practical entrepreneurship e.g.: • Customer wants and needs (New trends) • Direct customer relation and feedback. • Awareness of costs and value’s. • A lot of humanistic knowledge (management skill) • Task: discuss with your neighbour: why you like this profession ?
    • 16. Task 1 Individual task, please do NOT co-operate! Take a blank piece of paper Take a pen Draw an entrepreneur
    • 17. results >99% human being Where from: >80% Man Where from: >80% Suite Where from: >80% Tie Where from: >80% Smiling / success
    • 18. Task 2 Please do co-operate now Make small groups Draw an entrepreneur
    • 19. Results 3 levels: •Items above personal level (common wealth / added value). •Items on personal level (happiness / lucky / good life) •Items below personal level (money/ office / factory)
    • 20. What is the item below?
    • 21. Prototyping + +
    • 22. Prototyping
    • 23. What is an entrepreneur?
    • 24. Prototyping • Object or pattern recognition (Matlin, 2002) • Combination of attributes associated with an object or pattern (Solso, 1999) Question? • What is a prototype of an business opportunity?
    • 25. Entrepreneurial process VALUE CREATION Opportunity recognition Opportunity preparation Opportunity exploitation (Shane & Venkataraman, 2000)
    • 26. VALUE CREATION Opportunity recognition Opportunity preparation Opportunity exploitation CTO/COO Culture Capital CFO Economic Capital CEO Strategic Capital CMO Social Capital Relates to knowledge, technology organization, culture, Relates to vision, mission Influence, power Relates to finance, cash flow, costs Relates to networks on multiple aggregation Levels in markets
    • 27. But remember….. Vision without Action Action without Vision DaydreaDaydrea mm NightmareNightmare
    • 28. The Competent Egg Knowledge Application Behaviour Talent Source: N. Vloon, 2002 Structure Context
    • 29. What suites You? • What do You like? • What distinguishes You? • What is appreciated? Problem: You don´ t know for yourself.
    • 30. Different ways of development Falcon Source: N. Vloon, 2002Goose
    • 31. Summery 1. Determine what your motivation is; what make you have fun. 2. Determine your relevant talents. 3. Determine what is your goal. 4. Create training activities in another professional context. 5. Do it! (with motivation and drive)
    • 32. Thank You for your Attention