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Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
Reviving Stagnant Sales Leads: Method savvy Webinar
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Reviving Stagnant Sales Leads: Method savvy Webinar

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Method Savvy presentation on lead nurturing and how to revive stagnant sales leads

Method Savvy presentation on lead nurturing and how to revive stagnant sales leads

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  • 1. REVIVING STAGNANT SALES LEADSPRESENTER: JAKE FINKELSTEIN (@TUNDRO)FOUNDER/PRESIDENT, METHOD SAVVYWWW.METHODSAVVY.COMNOVEMBER 13, 2012
  • 2. THE PROBLEM METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 3. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 4. WHAT HAPPENS TO THEREST OF YOUR LEADS? METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 5. TRADITIONAL APPROACH METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 6. TRADITIONAL APPROACH METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 7. THAT’S EXPENSIVE& INEFFICIENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 8. AN OPTIMIZED PROCESSFOR LEAD NURTURING METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 9. Discoverability Credibility ACTION Timeliness METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 10. INTEGRATED MARKETING- ... [a] customer centric, data driven method of communicating... that maximizesimpact... at minimal cost. [Wikipedia.org] METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 11. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 12. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 13. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 14. CUSTOMER DECISION PROCESS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 15. CONTENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 16. CONTENT: DISCOVERYRESEARCH PAPERS VIDEOS INFOGRAPHICS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 17. CONTENT: CONSIDERATION COMPARISON TOOLS SOLUTION MATERIALS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 18. CONTENT: DECISION TCO CALCULATOR FREE TRIAL / DEMO METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 19. CONTENT: POST-DECISION SURVEY POST-PURCHASE INCENTIVE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 20. MARKETING COMMUNICATIONS MIX METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 21. EMAIL: DRIP CAMPAIGN Series A Series B METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 22. EMAIL: DRIP CAMPAIGN EMAIL #1 - Day 1 EMAIL #2 - Day 5 METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 23. EMAIL: DRIP CAMPAIGN EMAIL #3 - Day 9 EMAIL #4 - Day 13 METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 24. EMAIL: DRIP CAMPAIGN EMAIL #5 - Day 17 EMAIL #6 - Day 21 METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 25. EMAIL: DRIP CAMPAIGN Webinar Announcement Reminder Last Chance Confirmation Offer METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 26. EMAIL: SEGMENTATION IDEASOPEN OR CLICK BEHAVIORGEOGRAPHIC LOCATIONPAST CONVERSATIONS WITH SALES REPSPAST PURCHASE BEHAVIOR METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 27. EMAIL: REMARKETING CAMPAIGN Upsell Offer (A)Announcement Alternative Offer Upsell Offer (B) METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 28. EMAIL: REMARKETING CAMPAIGN ABANDONMENT REPETITIVE BEHAVIOR METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 29. EMAIL: REMARKETING CAMPAIGN UPSELL LAST CHANCE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 30. RETARGETING ADVERTISEMENTS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 31. RETARGETING ADVERTISEMENTS BRANDING ABANDONMENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 32. RETARGETING ADVERTISEMENTS CAMPAIGN SUPPORT SPECIAL OCCASIONS / EVENTS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 33. RETARGETING ADVERTISEMENTS PRODUCT / CAMPAIGN LAUNCH RECRUITMENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 34. RETARGETING ADVERTISEMENTS REPUTATION MANAGEMENT THANK YOU / UPSELL METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 35. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 36. SOCIAL MEDIA 70% - SHARE LINKS FROM OTHERS 20% - SHARE ORIGINAL CONTENT 10% - DRIVE TO LANDING PAGE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 37. SOCIAL MEDIA METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 38. SOCIAL MEDIA 70% - SHARE LINKS FROM OTHERS 20% - SHARE ORIGINAL CONTENT 10% - DRIVE TO LANDING PAGE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 39. SOCIAL MEDIA METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 40. SOCIAL MEDIA 70% - SHARE LINKS FROM OTHERS 20% - SHARE ORIGINAL CONTENT 10% - DRIVE TO LANDING PAGE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 41. SOCIAL MEDIA METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 42. SOCIAL MEDIA 100% - MONITOR & RESPOND METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 43. SOCIAL MEDIA SHARE CONVERSATION METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 44. SOCIAL MEDIA REPUTATION REVIEWS METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 45. PUBLIC EMAIL RELATIONSORGANIC CONTENT SOCIAL ANALYTICSSEARCH MEDIA ADVERTISING METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
  • 46. REVIVING STAGNANT SALES LEADSJAKE FINKELSTEIN DEVIN KELLEY, DIR. CLIENT SERVICES919-627-1305 919-904-4018JAKE@METHODSAVVY.COM DEVIN@METHODSAVVY.COMWWW.METHODSAVVY.COM WWW.METHODSAVVY.COMTWITTER: @TUNDRO TWITTER: @DEVINPK10THANK YOU!!!

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