Reviving Stagnant Sales Leads: Method savvy Webinar

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Method Savvy

Method Savvy presentation on lead nurturing and how to revive stagnant sales leads

Business

REVIVING STAGNANT SALES LEADS
PRESENTER: JAKE FINKELSTEIN (@TUNDRO)
FOUNDER/PRESIDENT, METHOD SAVVY
WWW.METHODSAVVY.COM

NOVEMBER 13, 2012

THE PROBLEM

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WHAT HAPPENS TO THE
REST OF YOUR LEADS?

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TRADITIONAL APPROACH

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THAT’S EXPENSIVE
& INEFFICIENT

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AN OPTIMIZED PROCESS
FOR LEAD NURTURING

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Discoverability Credibility

ACTION

Timeliness

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INTEGRATED MARKETING
- ... [a] customer centric, data driven method of communicating... that maximizes
impact... at minimal cost. [Wikipedia.org]

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CUSTOMER DECISION PROCESS

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CONTENT

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CONTENT: DISCOVERY
RESEARCH PAPERS VIDEOS INFOGRAPHICS

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CONTENT: CONSIDERATION

COMPARISON TOOLS SOLUTION MATERIALS

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CONTENT: DECISION
TCO CALCULATOR FREE TRIAL / DEMO

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CONTENT: POST-DECISION
SURVEY POST-PURCHASE INCENTIVE

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MARKETING COMMUNICATIONS MIX

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EMAIL: DRIP CAMPAIGN

Series A

Series B

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EMAIL: DRIP CAMPAIGN

EMAIL #1 - Day 1 EMAIL #2 - Day 5

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EMAIL: DRIP CAMPAIGN

EMAIL #3 - Day 9 EMAIL #4 - Day 13

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EMAIL: DRIP CAMPAIGN

EMAIL #5 - Day 17 EMAIL #6 - Day 21

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EMAIL: DRIP CAMPAIGN

Webinar

Announcement Reminder Last Chance

Confirmation Offer

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EMAIL: SEGMENTATION IDEAS

OPEN OR CLICK BEHAVIOR

GEOGRAPHIC LOCATION

PAST CONVERSATIONS WITH SALES REPS

PAST PURCHASE BEHAVIOR

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EMAIL: REMARKETING CAMPAIGN

Upsell Offer (A)
Announcement

Alternative Offer Upsell Offer (B)

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EMAIL: REMARKETING CAMPAIGN
ABANDONMENT REPETITIVE BEHAVIOR

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EMAIL: REMARKETING CAMPAIGN
UPSELL LAST CHANCE

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RETARGETING ADVERTISEMENTS

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RETARGETING ADVERTISEMENTS

BRANDING ABANDONMENT

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RETARGETING ADVERTISEMENTS

CAMPAIGN SUPPORT SPECIAL OCCASIONS / EVENTS

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RETARGETING ADVERTISEMENTS

PRODUCT / CAMPAIGN LAUNCH RECRUITMENT

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RETARGETING ADVERTISEMENTS

REPUTATION MANAGEMENT THANK YOU / UPSELL

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SOCIAL MEDIA

70% - SHARE LINKS FROM OTHERS
20% - SHARE ORIGINAL CONTENT
10% - DRIVE TO LANDING PAGE
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SOCIAL MEDIA

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SOCIAL MEDIA

100% - MONITOR & RESPOND

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SOCIAL MEDIA

SHARE CONVERSATION

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SOCIAL MEDIA

REPUTATION REVIEWS

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PUBLIC EMAIL
RELATIONS

ORGANIC CONTENT
SOCIAL ANALYTICS
SEARCH MEDIA

ADVERTISING

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REVIVING STAGNANT SALES LEADS
JAKE FINKELSTEIN DEVIN KELLEY, DIR. CLIENT SERVICES
919-627-1305 919-904-4018
JAKE@METHODSAVVY.COM DEVIN@METHODSAVVY.COM
WWW.METHODSAVVY.COM WWW.METHODSAVVY.COM
TWITTER: @TUNDRO TWITTER: @DEVINPK10

THANK YOU!!!

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Reviving Stagnant Sales Leads: Method savvy Webinar

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