India is the largest democracy in the world with a British-style parliamentary system and American-style federal structure. It has a growing economy that is one of the fastest in the world and is rapidly integrating globally. Socially, India has a large and young population that is becoming increasingly educated and embracing new technologies like call centers and the internet. India shows encouraging growth and development across its political, economic and social factors.

1. Business with India
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2. Political
• BIGGEST democracy in the world
• A western political structure with British
style parliament system American style
federal structure
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3. Political
• India develops an interest in creating a strategically
stable Asia.
•
A constant fight against terrorism
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4. Economy
• Dynastic myth broken with the political
ascent of the BJP (Bharatiya Janata Party)
• Strong decentralization of power
• Focused on economy
– One of fastest growing economy
– GDP breaks the quadrillon-dollar mark
– Rapid integration with the global economy
– Emergence of Bangalore, Hyderabad, Gurgaon
• Emergence of world class corporations
– Tata, Bharat Forge, Mahindra, Reliance, Wipro,
Infosys, Suzlon, Ranbaxy, Dr. Reddy’s Lab,
Source: wikipedia.com
Bharati
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5. Embracing globalization
• 800+ foreign company
subsidiaries in India
• Massive inflows of
foreign investments
• Indian companies
competing globally
As of November, 2010
Source: www.bharathbooks.com
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6. Past 20 years: Sharp brand upswing
Series of entrepreneurial Tata acquires Jaguar
and executive successes INFY sales to reach $5B
Nuclear
deal
Infosys IPO
Nuclear test
Economic
explosion
Economic
liberalization
1985 1990 1995 2000 2005 2010
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7. Social factors
• India is practicing the core American values:
– Pluralistic democracy
– Rule of the law and civil liberties
– Separation of state and church
– Free market economy
– BIG democracy, BIG market, BIG freedom
of the press
• In Sharp contrast to China which is
propounding an alternate set of values
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8. Social factors: Education
• “Education is the most powerful weapon which you can use
to change the world” Nelson Mandela
• 86th constitutional amendment: education is compulsory
for age 6-14.
• 80M USD – Third largest educated system in the World
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9. Social factors: Population
• 2nd nation in the world – 1.2 billion people
Population 0- 14 15-64 + 65
structure
Pourcentage 31.8% 63.1% 5.1%
• Growth rate: 1.41% ( 93rd rank)
• Life expectancy: 69.89 years
• English-spoken population
• Social environment: Literacy rate, customs, values, beliefs,
lifestyle, demographic features and mobility of population
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10. Technological Factor : Outsourced call centers
Hi, I’m Dan.
How ya doin’?
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11. Technological factors
• India is the 4th country in the world by number of internet
users  Heavy infrastructure for bandwidth.
• 3G technology is starting
• India, the office of the World.
• Research & Development capability
• - Tourism, health sector, food processing
• Need modernization of infrastructure , Library and
laboratory
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12. Some encouraging statistics
• India is the second fastest growing major economy with a 9.2%
increase in GDP per year
• India is already the third largest economy in the world at PPP
• India’s poverty level is decreasing by 10% annually
• Every year India’s middle class is increased by 40,000,000 new
members which shows that the wealth is truly entering society
• The Bombay Stock Exchange’s value has been consistently rising,
currently worth 1.61 trillion dollars, the largest in South East Asia.
• Unemployment has dropped by 2% annually, and illiteracy and
mortality rates have also been falling, indicating that India is not only
growing but developing too.
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13. Thank you for your attention
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