About Melonie Gallegos is the founder of Fandom Marketing, a social media company that works to build communities of customers for brands. Melonie is in the marketing trenches every day and as a strategist she encourages her clients to experiment. She has a front row view of what works and what doesn’t. As a speaker, she’s not afraid to give honest insights or ask the tough questions that will challenge her audience’s assumptions about social media—or about their own brands. She’s dedicated to helping marketers release social from the “social media silo” and truly integrate it into all of their marketing communications.