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Workshop in Communicating Science Using Newer Technology   Lawrence Sherman, FACME, CCMEP Stony Brook University  November 6, 2010
Who Am I And Why Am I Here? ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
There Are Many Audiences to Consider
There Are Many Audiences to Consider
There Are Many Audiences to Consider
Workshop Mode: Interactivity! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When Considering New Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When I Say Social Networks ,[object Object]
Most People Say ,[object Object],[object Object],[object Object],[object Object],[object Object],*Physicians regard Sermo highly as a Social Networking platform
My Thoughts: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But…SoMe Can Be Overwhelming!
What About Web 2.0 in Healthcare Communications? ,[object Object],[object Object],[object Object],[object Object],McLean, R., Richards, B. H., & Wardman, J. I. (2007). The effect of Web 2.0 on the future of medical practice and education: Darwikinian evolution or folksonomic revolution?  Medical Journal of Australia, 187(3), 174-177.
Web 2.0 Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],McLean, R., Richards, B. H., & Wardman, J. I. (2007). The effect of Web 2.0 on the future of medical practice and education: Darwikinian evolution or folksonomic revolution?  Medical Journal of Australia, 187(3), 174-177.
Don’t Forget the Patients! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Leader
Workshop Mode: Communicating With The Public* ,[object Object],[object Object],[object Object],[object Object],*It is imperative to consider the physician as consumer as well
Media and Web 2.0 in Public Health and Healthcare Communications
You Can Definitely Find What You Are Looking For!
You Can Definitely Find What You Are Looking For!
Mass. State Dept of Health Blog
CDC on YouTube
Use of CDC YouTube Site During H1N1 Pandemic CDC had less than  1,000  Twitter followers in March.  They now have over  500,000 ,[object Object],[object Object],[object Object],[object Object]
Use of CDC YouTube Site During H1N1 Pandemic CDC had less than  1,000  Twitter followers in March.  They now have over  500,000 ,[object Object],[object Object],[object Object],[object Object]
Alabama Dept of Public Health on Facebook
Hospitals Are Using SoMe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ebennett.org/hsnl/#ixzz13rK4eQXx ,
Hospitals Are Using SoMe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ebennett.org/hsnl/#ixzz13rK4eQXx ,
Hospitals That You Know Are Using SoMe
Hospitals That You Know Are Using SoMe
Community Contributions: The Wiki
Medical Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 & medicine, Giustini – April 2007
Blog Discourse in Medicine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 & medicine, Giustini – April 2007
Blog Discourse in Medicine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 & medicine, Giustini – April 2007
Clinical Cases & Images blog Web 2.0 & medicine, Giustini – April 2007
Workshop Mode: Using Tech to Communicate With the Public ,[object Object],[object Object]
Thank You! [email_address]
Adult Learning Principles for Physicians – Application? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Educational Effectiveness Adult Learning Principles Sources: AHRQ, Grimshaw et al, and many others Application-focused Knowledge-focused Active engagement Passive participation Personalized content Generalized content Multiple media methods One media method Multiple interventions One intervention Learner-centered Faculty-centered MORE  EFFECTIVE LESS  EFFECTIVE
Communications – Integrated Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Measure Success Of Various Online Formats? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just the Tip of the Iceberg ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Below the Surface ,[object Object],[object Object],[object Object],[object Object],[object Object]
ACCME Accredited Providers: Trends in Total #  Activities  by Modality ACCME Report, 2006-2009
Facebook in Healthcare
Facebook in Healthcare
Twitter in Healthcare
Twitter in Healthcare
Twitter in Healthcare
LinkedIn in Healthcare
LinkedIn in Healthcare
LinkedIn in Healthcare
Another Medium
Talking Medicine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 & medicine, Giustini – April 2007
Doctors are  Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 & medicine, Giustini – April 2007
Maximizing Physician Participation Goes Beyond Just Attracting an Audience RIGHT CONTENT  New Science Updates to Guidelines Patient Education Engage physicians with education that will improve their competence and performance in practice  RIGHT CLINICIAN Degree Patient Population Practice Demographic RIGHT EDUCATION Channel Format Design
Today, A Confluence of Factors Are Complicating the Physician’s World PHYSICIAN Clinical Practice  Guidelines Patient Inquiries Technology Enablement Pay for Performance Quality Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
60% of Physicians Interested in Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Using Newer Technologies in Medical Education and Healthcare Communications

Editor's Notes

  1. There are a number of medical wikis in development, and here are a few good examples. i.e . AskDrWiki produced by the Cleveland Clinica is a good free source of x-rays, and other general medical information; FluWiki which is also physician developed is set up to help communities prepare for an outbreak of influenza; Ganfyd, a general medical wiki, stands for “get a note from your doctor” and is expert-moderated, which is to say that only phyisicians approved by the editor can contribute and edit entries; and PubDrug and wikisurgery are also worth looking at in some detail for the kinds of information they offer.
  2. So what is the social impact of web 2.0? Blogging for example is a stimulus for discussion, and to help physicians direct their knowledge management routines and current awareness. There are a number of useful educational blogs that I recommend to physicians: 1) Dr. Ves Dimov’s Clinical Cases and Images blog. There are other useful blogs by other physicians, such as KevinMd.com and a Stanford medical student’s blog called Over!my!med!body which provides a lot of insight into what med students are thinking and observing in their training. And of course librarians that are interested in searching are set up to help physicians find information, which is integral to doing their research.
  3. So what is the social impact of web 2.0? Blogging for example is a stimulus for discussion, and to help physicians direct their knowledge management routines and current awareness. There are a number of useful educational blogs that I recommend to physicians: 1) Dr. Ves Dimov’s Clinical Cases and Images blog. There are other useful blogs by other physicians, such as KevinMd.com and a Stanford medical student’s blog called Over!my!med!body which provides a lot of insight into what med students are thinking and observing in their training. And of course librarians that are interested in searching are set up to help physicians find information, which is integral to doing their research.
  4. Clinical cases and images blog, which was featured in the December 2006 BMJ.
  5. What these numbers demonstrate is that physicians are taking advantage of the tremendous opportunities CME activities provide for medical practitioners to keep up with new information affecting the delivery of medical care. While ongoing participation is required by most physician state licensing boards and the licensing boards for other types of healthcare providers, such as physician assistants and nurse practitioners, both groups have the freedom to choose what types of programs they attend and in what mediums.
  6. Let’s talk about how physicians communicate their ideas to each other to inform their practice of medicine. The production of knowledge in medicine is still dominated by traditional formats such as journal articles, print textbooks and e-books, and conferences like this one. Physicians also communicate informally in their daily work through conversations; meeting for coffee, talking about patient care, individual cases and teaching residents. This process of talking, having conversations, in a community of practice is critical for physicians. Making knowledge through conversations, sorting through ideas and research, is a process of understanding, being critical, and applying information in a meaningful context, what Lave and Wenger call a “community of practice”. doctors, in general, are constantly communicating with one another about medicine whether formally (journals, conferences, meetings, CME sessions, etc) or informally (on the floor, during breaks, online, at home, etc). Because of this, Web 2.0, which epitomizes constant communication, is a natural tool for doctors to use.
  7. Doctors are social, and the practice of medicine is inherently social. And this is where Web 2.0 offers some direct and immediate opportunities for physicians. Put simply, Web 2.0 creates conversations. The software or tools – such as blogs and wikis – facilitate socialization. To be a good doctor, you need to know a lot, and medical education does a terrific job of teaching those facts. But a doctor needs to be able to communicate, especially with patients, what we might call a good bedside manner. Beyond that, doctors need to have methods for lifelong learning, and a digital means to process information through conversations. A new axiom I am using these days is that all knowledge begins with conversations, from an excellent book written by a librarian called “Thinking for a living: the coming age of knowledge work”. I recommend it highly if you are interested in the idea of a knowledge based economy. “ Socialmedia is NOT a fad, it’s a fundamental shift in the way we communicate.”
  8. Physicians are embracing social networks as well. In a study done last year, 60% of physicians were interested in participating in physician only social networks.