Case Study for a Social Media Marketing experiment for the Wandsworth Common Beer Festival, London, March 2009. With attention at a premium, Social Media provides the platform to ensure the success of events. Social Media is a cost effective and easy way to drive awareness and real world actions (e.g. attendees, footfall, purchases).

1. Cheers to Social Media By: Simon Baptist and Dylan Fuller Case Study for a Social Media Marketing experiment for the Wandsworth Common Beer Festival, March 2009

5. Interesting Online Analytics Very high % of Social Media Clicks were to the eventbrite ticket microsite Social Media Traffic: 24% is our lowest %, on some calculations it was as high as 38%

6. Event Mapping to Traffic Significant Social Media events correspond with increased traffic levels to the Festival microsite

9. Primary Lesson With attention at a premium, Social Media provides the platform to ensure the success of events Social Media is a cost effective and easy way to drive awareness and real world actions (e.g. attendees, footfall, purchases )