Ambient Findability – have objects communicate with each other. The fridge tells the computer to buy more milk. Getting closer.
Show me the money – Jerry Maguire (who knew Tom Cruise was so relevant to marketing?)
Marketers didn’t know how to properly target ads back then.
And thus incentivized traffic didn’t perform
Manage your data and get money for charity.
eBay auction for my data. 13 bids. $355 for Susan G. Komen.
Not cookies, not personal profiles, app-ssistants that take in your personal data, overlay your social graph and index all available digital assets to return the best option no matter what you’re looking for
Search and act engine.
Time to rethink “ads”
Welcome to the API-economy.
Personalization vs. Privacy: The Implications for Advertising