SlideShare a Scribd company logo

Sis fri 1030 aaron goldman

•Download as PPT, PDF•
•
MediaPost
MediaPost
TechnologyBusiness
1 of 35
Personalization vs. Privacy: The Implications for Advertising
Let’s Get Personal
Let’s Get Personal
Let’s Get Personal
Let’s Get Personal
Let’s Get Personal
Let’s Get Personal… Ads?
Let’s Get Personal… Ads?
Let’s Get Personal… Ads?
Let’s Get Personal… Ads?
Why Do People Hate Ads? ,[object Object],[object Object],[object Object]
Would You Prefer This?
Or This? Kenshoo: Proprietary & Confidential Information |
Why Do People Hate Targeted Ads? ,[object Object],[object Object]
Cookie Cutting: Everyone Gets a Slice! Image Source: http://www.iab.net/media/file/data-primer-final.pdf
Throwing the Baby Out with the Bathwater
Throwing the Baby Out with the Bathwater
Work-Arounds: Cookie-Free Diet
I’ve Seen The Future Image Source: http://banbillboardblight.org/wp-content/uploads/2009/01/minority-report.png
I’ve Seen The Future Image Sources: http://research.microsoft.com/en-us/projects/mylifebits/ http://www.clarity-centre.org/sensecam2010/
I’ve Seen The Future Image Source: http://photo.goodreads.com/books/1172284659l/160338.jpg
I’ve Seen the Future, Today Image Source: http://www.markijlal.com/images/show-me-the-money.jpg
Why Do People Hate Targeted Ads? ,[object Object],[object Object],[object Object]
Ahead of its Time Image Sources: http://research.microsoft.com/en-us/projects/mylifebits/ http://2.bp.blogspot.com/_JCFBpMDUwVM/Rb4trGtN84I/AAAAAAAAAEI/qIm55O6sJf0/s400/check-alladvantage.png
Ahead of its Time Image Sources: http://research.microsoft.com/en-us/projects/mylifebits/ http://2.bp.blogspot.com/_JCFBpMDUwVM/Rb4trGtN84I/AAAAAAAAAEI/qIm55O6sJf0/s400/check-alladvantage.png
Get Paid to Surf 2.0
I Once Was Highly Targeted
How Do You Scale This?
I’ve Seen the Future, Today
I’ve Seen The Future, Today
Is this an Ad?
Is this an Ad?
Time to Get Siri-ous ,[object Object],[object Object],[object Object],[object Object]
Thank You!
Thank You!

Recommended

03 omma retail ross sleight
03 omma retail ross sleight03 omma retail ross sleight
03 omma retail ross sleightMediaPost
 
02 10 30 linus gregoriadis - omma display london
02 10 30 linus gregoriadis - omma display london02 10 30 linus gregoriadis - omma display london
02 10 30 linus gregoriadis - omma display londonMediaPost
 
Omma metrics josh_chasin
Omma metrics josh_chasinOmma metrics josh_chasin
Omma metrics josh_chasinMediaPost
 
Ogny tue 1345 tariq hassan russel wallach
Ogny tue 1345 tariq hassan russel wallachOgny tue 1345 tariq hassan russel wallach
Ogny tue 1345 tariq hassan russel wallachMediaPost
 
Omma social 0900 natalie petouhoff
Omma social 0900 natalie petouhoffOmma social 0900 natalie petouhoff
Omma social 0900 natalie petouhoffMediaPost
 
Bond
BondBond
BondMediaPost
 
Smis fri sponsored luncheon exact target
Smis fri sponsored luncheon exact targetSmis fri sponsored luncheon exact target
Smis fri sponsored luncheon exact targetMediaPost
 
1545 omma mobile barbara liss
1545 omma mobile barbara liss1545 omma mobile barbara liss
1545 omma mobile barbara lissMediaPost
 

Recommended

03 omma retail ross sleight
03 omma retail ross sleight03 omma retail ross sleight
03 omma retail ross sleightMediaPost
 
02 10 30 linus gregoriadis - omma display london
02 10 30 linus gregoriadis - omma display london02 10 30 linus gregoriadis - omma display london
02 10 30 linus gregoriadis - omma display londonMediaPost
 
Omma metrics josh_chasin
Omma metrics josh_chasinOmma metrics josh_chasin
Omma metrics josh_chasinMediaPost
 
Ogny tue 1345 tariq hassan russel wallach
Ogny tue 1345 tariq hassan russel wallachOgny tue 1345 tariq hassan russel wallach
Ogny tue 1345 tariq hassan russel wallachMediaPost
 
Omma social 0900 natalie petouhoff
Omma social 0900 natalie petouhoffOmma social 0900 natalie petouhoff
Omma social 0900 natalie petouhoffMediaPost
 
Bond
BondBond
BondMediaPost
 
Smis fri sponsored luncheon exact target
Smis fri sponsored luncheon exact targetSmis fri sponsored luncheon exact target
Smis fri sponsored luncheon exact targetMediaPost
 
1545 omma mobile barbara liss
1545 omma mobile barbara liss1545 omma mobile barbara liss
1545 omma mobile barbara lissMediaPost
 
The governments online future in the age of persuasive design
The governments online future in the age of persuasive designThe governments online future in the age of persuasive design
The governments online future in the age of persuasive designEmagination ®
 
Final year project slide
Final year project slideFinal year project slide
Final year project slideSyazzren
 
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...graemecoleman
 
SESSJ Training Laycock Viral
SESSJ Training Laycock ViralSESSJ Training Laycock Viral
SESSJ Training Laycock ViralJennifer Laycock
 
Engaging Digital Media and Creative Content
Engaging Digital Media and Creative ContentEngaging Digital Media and Creative Content
Engaging Digital Media and Creative ContentAlex Garrido
 
Marketing Talk - NUIG February 2012
Marketing Talk - NUIG February 2012Marketing Talk - NUIG February 2012
Marketing Talk - NUIG February 2012Blacknight
 
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...Stuart McIntyre
 
The government's online future in the age of persuasive design
The government's online future in the age of persuasive designThe government's online future in the age of persuasive design
The government's online future in the age of persuasive designEmagination ®
 
Social Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsSocial Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsStuart McIntyre
 
Facebook powerpoint
Facebook powerpointFacebook powerpoint
Facebook powerpointkayladrake
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donors19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donorsTim Bete
 
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLCProtecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLCSPOKE Communications, LLC
 
Facebook Employer Espionage
Facebook Employer EspionageFacebook Employer Espionage
Facebook Employer Espionageah_livia
 
Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...
Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...
Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...Regional Development Australia (RDA) Illawarra
 
Sport & Leisure Industry - Session 3 - Virality
Sport & Leisure Industry - Session 3 - ViralitySport & Leisure Industry - Session 3 - Virality
Sport & Leisure Industry - Session 3 - Viralitymjb87
 
11ntcfailinform resources
11ntcfailinform resources11ntcfailinform resources
11ntcfailinform resourcesSimone Parrish
 
Enable Presentation
Enable PresentationEnable Presentation
Enable PresentationBen A-Smith
 
Online Privacy - Facebook Use of Your Data
Online Privacy - Facebook Use of Your Data Online Privacy - Facebook Use of Your Data
Online Privacy - Facebook Use of Your Data danielleargese
 
The Internet of People: A Call to Arms
The Internet of People: A Call to ArmsThe Internet of People: A Call to Arms
The Internet of People: A Call to Armsavi-bar-zeev
 
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
 

More Related Content

Similar to Sis fri 1030 aaron goldman

The governments online future in the age of persuasive design
The governments online future in the age of persuasive designThe governments online future in the age of persuasive design
The governments online future in the age of persuasive designEmagination ®
 
Final year project slide
Final year project slideFinal year project slide
Final year project slideSyazzren
 
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...graemecoleman
 
SESSJ Training Laycock Viral
SESSJ Training Laycock ViralSESSJ Training Laycock Viral
SESSJ Training Laycock ViralJennifer Laycock
 
Engaging Digital Media and Creative Content
Engaging Digital Media and Creative ContentEngaging Digital Media and Creative Content
Engaging Digital Media and Creative ContentAlex Garrido
 
Marketing Talk - NUIG February 2012
Marketing Talk - NUIG February 2012Marketing Talk - NUIG February 2012
Marketing Talk - NUIG February 2012Blacknight
 
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...Stuart McIntyre
 
The government's online future in the age of persuasive design
The government's online future in the age of persuasive designThe government's online future in the age of persuasive design
The government's online future in the age of persuasive designEmagination ®
 
Social Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsSocial Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsStuart McIntyre
 
Facebook powerpoint
Facebook powerpointFacebook powerpoint
Facebook powerpointkayladrake
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donors19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donorsTim Bete
 
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLCProtecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLCSPOKE Communications, LLC
 
Facebook Employer Espionage
Facebook Employer EspionageFacebook Employer Espionage
Facebook Employer Espionageah_livia
 
Sport & Leisure Industry - Session 3 - Virality
Sport & Leisure Industry - Session 3 - ViralitySport & Leisure Industry - Session 3 - Virality
Sport & Leisure Industry - Session 3 - Viralitymjb87
 
11ntcfailinform resources
11ntcfailinform resources11ntcfailinform resources
11ntcfailinform resourcesSimone Parrish
 
Enable Presentation
Enable PresentationEnable Presentation
Enable PresentationBen A-Smith
 
Online Privacy - Facebook Use of Your Data
Online Privacy - Facebook Use of Your Data Online Privacy - Facebook Use of Your Data
Online Privacy - Facebook Use of Your Data danielleargese
 
The Internet of People: A Call to Arms
The Internet of People: A Call to ArmsThe Internet of People: A Call to Arms
The Internet of People: A Call to Armsavi-bar-zeev
 

Similar to Sis fri 1030 aaron goldman (20)

The governments online future in the age of persuasive design
The governments online future in the age of persuasive designThe governments online future in the age of persuasive design
The governments online future in the age of persuasive design
 
Final year project slide
Final year project slideFinal year project slide
Final year project slide
 
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
 
SESSJ Training Laycock Viral
SESSJ Training Laycock ViralSESSJ Training Laycock Viral
SESSJ Training Laycock Viral
 
Engaging Digital Media and Creative Content
Engaging Digital Media and Creative ContentEngaging Digital Media and Creative Content
Engaging Digital Media and Creative Content
 
Marketing Talk - NUIG February 2012
Marketing Talk - NUIG February 2012Marketing Talk - NUIG February 2012
Marketing Talk - NUIG February 2012
 
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
 
The government's online future in the age of persuasive design
The government's online future in the age of persuasive designThe government's online future in the age of persuasive design
The government's online future in the age of persuasive design
 
Social Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsSocial Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable Objections
 
Facebook powerpoint
Facebook powerpointFacebook powerpoint
Facebook powerpoint
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
 
19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donors19 ways non-profits can use social media to connect with donors
19 ways non-profits can use social media to connect with donors
 
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLCProtecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLC
 
Facebook Employer Espionage
Facebook Employer EspionageFacebook Employer Espionage
Facebook Employer Espionage
 
Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...
Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...
Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...
 
Sport & Leisure Industry - Session 3 - Virality
Sport & Leisure Industry - Session 3 - ViralitySport & Leisure Industry - Session 3 - Virality
Sport & Leisure Industry - Session 3 - Virality
 
11ntcfailinform resources
11ntcfailinform resources11ntcfailinform resources
11ntcfailinform resources
 
Enable Presentation
Enable PresentationEnable Presentation
Enable Presentation
 
Online Privacy - Facebook Use of Your Data
Online Privacy - Facebook Use of Your Data Online Privacy - Facebook Use of Your Data
Online Privacy - Facebook Use of Your Data
 
The Internet of People: A Call to Arms
The Internet of People: A Call to ArmsThe Internet of People: A Call to Arms
The Internet of People: A Call to Arms
 

More from MediaPost

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?MediaPost
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataMediaPost
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsMediaPost
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without CookiesMediaPost
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!MediaPost
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on AmazonMediaPost
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? MediaPost
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusMediaPost
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyMediaPost
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
 

More from MediaPost (20)

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without Cookies
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
 

Recently uploaded

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 

Recently uploaded (20)

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Sis fri 1030 aaron goldman

Editor's Notes

  1. Self-configured
  2. Registration data
  3. Customized
  4. Geo-lookup
  5. We’ve been watching you!
  6. Self-declared interests
  7. Keywords in my email
  8. Punch the Monkey
  9. Retargeting
  10. Everyone’s pinching pennies
  11. By “revolutionize” we mean “kill”
  12. Lawmakers don’t get it.
  13. Well if we can’t cookie users, let’s cookie devices
  14. Minority Report – forget devices, let’s literally track eyeballs
  15. MyLifeBits – ask people to digitize themselves?
  16. Ambient Findability – have objects communicate with each other. The fridge tells the computer to buy more milk. Getting closer.
  17. Show me the money – Jerry Maguire (who knew Tom Cruise was so relevant to marketing?)
  18. Marketers didn’t know how to properly target ads back then.
  19. And thus incentivized traffic didn’t perform
  20. Manage your data and get money for charity.
  21. eBay auction for my data. 13 bids. $355 for Susan G. Komen.
  22. Not cookies, not personal profiles, app-ssistants that take in your personal data, overlay your social graph and index all available digital assets to return the best option no matter what you’re looking for
  23. Recommendation engine.
  24. Search and act engine.
  25. Time to rethink “ads”
  26. Welcome to the API-economy.