1. A P R I L
2 7 ,
2 0 1 5
shiny
new
OBJECTS

2. TWO
APPROACHES
A
new
MOVEMENT
A
new
COMPANY

3. SOCIAL
IS
MOBILE
MOBILE
IS
SOCIAL
//
85%
70%

4.
s h i n y
n e w
o b j e c t
# 1
TV
AND
MOBILE
AND
SOCIAL
ARE
NOT
COMPETITORS

5. SECOND
SCREEN
IS
SECOND
NATURE

6. SOCIAL
TV
IS
ABOUT
“TV”
ON
CONSUMERS’
TERMS

7. APPS
ENABLE
CONSUMERS
TO
MOVE
BEYOND
TEXT
AND
IMAGES
WHIPCLIP

8. SOCIAL
CREATES
REAL
TIME
UGC
TV

9. FOUR
BIG
IMPLICATIONS
Brands
cannot
decouple
TV
from
mobile
1
Brands
should
pay
aWenXon
to
real-­‐Xme
mobile
focus
groups
2
Entertainment
companies
must
market
their
shows
with
mobile
and
social
elements
3
Brands
can
sXll
reach
cord-­‐nevers
and
cord-­‐cuWers
through
a
strong
social/mobile/video
pla^orm
4

10.
s h i n y
n e w
o b j e c t
# 2
“VIRAL”
IS
A
SCIENCE
BUSINESS
NOT
A
RISKY
BUSINESS

11. WHAT
WE
GET
FROM
OUR
CREATIVE
FRIENDS
“MAKE
ME
FAMOUS”

12. DATA
DRIVEN
AD
TECH
MAKES
IT
EASIER
TO
AMPLIFY
SOCIAL
CONTENT
SEED
IT
OPTIMIZE
IT
MAXIMIZE
IT
//
//

13. ONE
BIG
IMPLICATION
LIGHTNING
IN
A
BOTTLE
STILL
WORKS
IF
THE
CONTENT
IS
GREAT,
BUT
SMART
BRANDS
CAN
GIVE
THEMSELVES
A
HEAD
START/UNFAIR
ADVANTAGE

14.
s h i n y
n e w
o b j e c t
# 3
THE
REALITY
HAS
FINALLY
CAUGHT
UP
TO
THE
HYPE—
WELCOME
TO
YOUR
NEW
WORLD
(PHYSICAL
+
VIRTUAL)

15. PHYSICAL
LOCATION
DATA
PLAYS
A
BIG
ROLE
IN
MOBILE
AND
SOCIAL
MARKETING

16. IN
THE
NEAR
FUTURE,
IT
WILL
PLAY
AN
EVEN
BIGGER
ROLE
HOME
CAR

17. LOCATION
IS
THE
FOUNDATION
OF
SOCIAL
EXPERIENCES

18. VIRTUAL
EXPERIENCES
ARE
REALISTIC

19. ONE
BIG
IMPLICATION
GET
IN
THE
BUSINESS
OF
PERSONALIZATION
NOW,
FOR
A
MARKETING
ENVIRONMENT
ONE
TO
ONE
VS.
ONE
TO
MANY

20. RECAP
Old
compeXtors
are
now
new
friends
1
Viral
video
is
art
and
science
2
“PersonalizaXon”
will
be
a
word
that
you
will
hate
as
much
as
“naXve”
3

21. THANKS