Presented during the High Performance Marketing Conference 2013, organized by Accenture on January 24th 2013. This presentation was given by Don Bulmer of Shell.

1. THE SHELL STORY
USING SOCIAL, LOCAL AND MOBILE
IN CREATING THE RELEVANT EXPERIENCES
Don Bulmer
@dbulmer

2. THE CHANGING ROLE
OF INFLUENCE

3. “INFLUENCE IS LIKE WATER...
IT IS ALWAYS FLOWING SOMEWHERE”

4. THE TRUTH IS...
WE TRULY LIVE IN EXCITING TIMES

5. THE CULTURAL IMPACT
OF SOCIAL MEDIA

6. WE HAVE TO…
STAY TRUE TO OUR BRAND AND IMAGE
KNOW WHO WE WANT TO REACH
ENSURE THAT MESSAGES AND VALUE
ARE CLEAR
ACCOUNTABILITY TO ACTIONS AND
BEHAVIOR IS KEY

7. BRAND EMPOWERMENT

8. EVERY COMPANY
IS A MEDIA COMPANY

9. THE POWER OF EXPERIENCE

11. INFLUENCE
SOCIAL MEDIA
BRAND EMPOWERMENT
EXPERIENCE

12. THE MOST
COMPETITIVE
AND INNOVATIVE
ENERGY COMPANY
IN THE WORLD

14. ENERGY

15. RELATE FIRST
THEN ESTABLISH
RELEVANCE

16. WITH SOCIAL MEDIA WE
CAN GO BACK TO THE FUTURE

17. AFTER LESS THAN 12 MONTHS ENGAGED:
NEARLY 3 MILLION FOLLOWERS
ACROSS TWITTER, WE HAVE:
130,000+ FOLLOWERS
ACROSS LINKEDIN, WE HAVE OVER:
346,000+ FOLLOWERS
VIDEO PRODUCED BY SHELL, VIEWED ON YOUTUBE:
10+ MILLION VIDEO VIEWS

18. LISTENING
LEARNING
RELATIONSHIPS

19. INFLUENCE AND
BEING INFLUENCED

20. INNOVATIVE
EXPERIENTAL
STORYTELLING