The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
Amex social media insider v2
1. American Express: Socially Connecting to the Socially Connected Shari Forman VP, Global Social Media Strategy Digital Partnerships & Development
2. The number of minutes spent on Facebook per month Amount of video uploaded to YouTube every minute Average number of tweets per day on Twitter The number of users who joined Facebook in 2011 200+ Million 700 Billion 48 hours 250 Million
4. Mission and Focus Business Prioritization Going Global Speed to Market Maximizing Leverage Building Interconnectedness Creating Authentic Relationships TEST AND LEARN
9. A strategic partner and a year of transformation International Pages and programs OPEN Big Break
10. 57,000+ followers 66,000+ followers 207,000 followers 2.3 million followers
11. Transform our assets to make American Express ubiquitous across digital touch points Transform our assets to make American Express ubiquitous across digital touch points Use social media to amplify and, increasingly, become a platform for integrating key capabilities
Guiding principle - Develop solid and informed strategies, with clear objectives, and smooth, detail-driven execution – and do it fast Internal organizing, raising visibility, establishing leadership Prioritization mapped against business needs and goals Test-and-learn
Twitter – Engaging/Building Community Voice of American Express Twitter exclusives – NBA, Unstaged Sugarland Fueled outpouring of financial support from Cardmembers for disaster relief through Twitter Tweeted with thousands of customers to assist with service questions
Social design at its core
Generated more “likes” and high, positive engagement on Facebook than majority of financial competitors
Generated more “likes” and high, positive engagement on Facebook than majority of financial competitors
Work with strategic partners on “game-changing” innovations that integrate key assets/capabilities As we continue to transform our business in the digital space, we're focused on three key areas: value, relevance and user experience, for both cardmembers and merchants. Because of our unique business model – our closed loop – we're able to deliver on all three in a way that is unprecedented
Launched first-ever platform to deliver deals, access and experiences based on Cardmember "Likes" and interests on Facebook
Launched first-ever platform to deliver deals, access and experiences based on Cardmember "Likes" and interests on Facebook
