Sensors, beacons, gps and smartphone are the heroes for the new retail. First presented at CXO Summit in December 2013

1. The Last 100 Yards: Why Digital Will
Save Retail

2. New In Store Services
In-App Purchases Connect with Inventory Showrooming on Steroids
Find out of stock item in
another branch
Products in store or
another nearby retailer
Instant price matching
against online & offline
retailers

3. New In Store Services
• Capture of market research data
• Promotions for select products
• Mobile POS
• Offers consumers rewards as
incentives to find products
• Private and instant sales for
mobile app users
• Instant customer service

4. Technologies
Access to a niche group of
consumers: early adopters of
mobile technologies
• Scanning of barcodes on
product packaging
• NFC applications- Near Field
Communication
• Bluetooth

5. Technologies
In store mapping/navigation
via Google Maps/GPS, etc.
• Starts with sections of stores -
in place today
• Aisle 411
• Point Inside

6. Technologies
iBeacon and other location
technologies
• Could kill cash register and NFC
• DecaWave chip ID’s location
within 10 centimeters

7. Technologies
Internet of Things
• Next Generation sensors
needing no batteries
• Powered by capturing
radio signals

8. Technologies
Smart shopping lists
• Enriched by
behavioral overlay

9. Bottom Line
Win-Win for consumers and retailers
Less friction in shopping
trip (easier navigation,
save money & time)
Attract more customers,
higher basket $$ potential