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EdgeRank Dennis Yu
What is EdgeRank and How does it work? ,[object Object],[object Object],[object Object]
Affinity  – Weight – Time Decay
Affinity –  Weight  – Time Decay Comment Share Photo Video Wall Post Like
Affinity – Weight –  Time Decay
 
User User Profile Increases News feed impressions 3 6 7 2 5 More interaction increases Feedback % 1 Friends User likes the page Get on the News Feed Get on Facebook Suggested Pages New Feeds Optimization 4
R = 0.96 Lady Gaga Barack Obama  Rihanna  Period: 4/21 – 5/21/2011 Top 24 Facebook Pages
Gordmans
Lane Bryant
More Interactions, More News Feed Coverage
[object Object],[object Object],Bigger brands have earlier frequency
 
 
Thank you! Dennis Yu http://www.linkedin.com/in/dennisyu facebook.com/dennisyu twitter.com/dennisyu dennis-yu.com

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Dennis Yu - SMO to Go: Where do Mobile and Social Meet?

Editor's Notes

  1. The user’s affinity , or relationship, to the friend or Facebook Page that published the content. Users build affinity to friends and brands by interacting more frequently on their Walls with comments, Likes, shares, and tagging.
  2. The weight for any piece of content. The more comments and Likes to a post from other friends and fans, the higher its weight. Content type — status updates, links, photos, videos, etc. –is also part of the equation.
  3. But unless you understand the mechanics of the Facebook system – how ads and apps work together to drive traffic, then interpreting metrics like Post Quality Score, Edge Rank, Feedback Rate, action rate, conversion rate, CPC, and so forth – does it really mater what reports the tool generates? Does it matter how many ads your PPC platform can dumb multiply in the hopes that one of those ads shot into the dark will succeed. Or does it matter how many apps are in the software company’s library, such that you can compare who has the most features?
  4. In regression, the R 2 coefficient of determination is a statistical measure of how well the regression line approximates the real data points. An R 2 of 1.0 indicates that the regression line perfectly fits the data.