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Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
Crowdsourcing for #internalcomms. Creating shared insight through curious methods
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Crowdsourcing for #internalcomms. Creating shared insight through curious methods

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Great discoveries are driven by curiosity: capturing and applying insight takes a methodical approach. Collaborative approaches can provide communicators information from the front-line that drives …

Great discoveries are driven by curiosity: capturing and applying insight takes a methodical approach. Collaborative approaches can provide communicators information from the front-line that drives greater business knowledge that can be turned into performance-driving insight. With employees accustomed to rating, sharing and peer-based recommendations outside work, crowd-sourcing is an important approach inside the company. This interactive session will explore methods that generate more than an employee wish list. 
Two-way communication in a networked world: user experience (UX), appreciative inquiry and crowd sourcing
How to choose methods that build empowerment and create insight through ownership 
Working agile – gathering, rating and 'iterating' ideas in environments where change is constant
This session of the 2013 Melcrum Summit was developed by Jonathan Champ in collaboration with Adrian Cropley ABC.

Published in: Business, Technology
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  • Collection of social media and internal social media icons.Key message:Digital continues to change the nature of ICSimilar to preamble to social media section of BB1
  • Transcript

    • 1. Creating shared insight through curious methods Melcrum Summit 2013 Adrian Cropley, ABC – President Cropley Communication
    • 2. • Eager to know or learn something • Strange; unusual 2
    • 3. Drivers of change • Business practices o Social and digital business o Innovation becomes a key differentiator o Startup culture o Competition based on affinity and agility • Change and transformation o Large scale ‘culture initiative’ involvement approaches • Research models o Action learning, appreciative inquiry • Technologies o Data mining 3
    • 4. Changing nature of involvement, participation and engagement • Feedback and involvement is not new • Expectations have shifted • Shareability means feedback is a market force • Peer-based opinions matter • Superficial participation erodes trust 4
    • 5. Social has changed employee expectations about interactivity and participation 5 http://avalaunchmedia.com/wp-content/uploads/2013/02/Social_Media_Explained4.png
    • 6. Complexity leads to working in new ways http://softlinksolutions.com/images/agile.jpg • Iterative • Participative • Rapid 6
    • 7. Choosing the right methods to uncover new insights User experience (UX) • Understanding the roles and needs - practical Appreciative Inquiry • Reframing challenges Opening dialogue Crowd-sourcing • Unlocking effort, ideas • Empowering employees to contribute 7
    • 8. User Experience Research (UX) • Established field for understanding how ‘users’ interact with information and tools o Digital, web, app and intranet team • Use of ‘personas’ helps make audience needs real • Key insight for IC o Does not need to be limited to digital o UX can be used for other forms of IC research 8
    • 9. User Experience is a process for getting closer to the audience • Using a range of research methods, the focus is on how information is consumed – putting them in the picture 9
    • 10. Crowd-sourcing • Crowd-sourcing not new for IC • Seeking feedback and input is a core part of the process • How to do this rapidly, in meaningful ways, that enable the right individuals to participate 10
    • 11. Appreciative Inquiry • Guided discussion around a positive core that generates insight • Avoids ‘critical lists’ • Grounded in positive psychology 11 Discove ry • Appreciat e best of what is Dream • Imagine what could be Design • Determin e what should be Destiny • Create what will be
    • 12. Some principles • Cultural readiness • Focus on right questions • Select right method • Leadership and sponsorship • Requires investment • Can be rapid if well designed 12
    • 13. Provocative questions • What is the difference between these methods and the suggestion box? 13
    • 14. Our semi-agile appreciative-style process • Tables have been allocated a question • Discuss and explore the key theme • Collectively brainstorm onto the sheets • Post these to the knowledge wall before lunch • During lunch review each and vote with stickers • After lunch we will report back on discussions, collectively vote on the top items for each, and wrap up top themes. • The outputs will be collated 14
    • 15. Question 1. What are the hidden ‘arts’ of communication? With the focus on measurement, evaluation and technology, are the ‘intuitive’ aspects of communication lost in organisations? What are these hidden ‘arts’? 15
    • 16. Question 2: What mega or micro trends should IC learn from and adapt? • Disruption is the engine of innovation. New discoveries across all fields of science and business drive social change. o Mobilisation, miniaturisation, neuroscience, memes, economics. http://www.csiro.au/resources/Our-Future-World 16
    • 17. Question 3: What motivates and inspires great performance for internal communication professionals? o When the hill of corporate culture and performance improvement is steep, what do communication professionals need to push through the pain barrier? o What words of wisdom and inspiration should communicators keep close to hand to fuel greater performance? 17
    • 18. Review & Rating 18
    • 19. • About Melcrum • We’re in the business of smarter Internal Communication. • Melcrum works with leaders and teams around the globe to build skills and know-how in Internal Communication. Our strategic advice, analysis, tools and training help you excel at connecting with your people. When you do this well, you unlock powerful business results that give your company a competitive edge. • www.melcrum.com 19

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