Content Marketing Strategy SEMPO Webinar Series featuring Mike Corak, EVP of Strategy at ethology. "Developing an Integrated Content Marketing Strategy" includes a review of content marketing trends, why content marketing makes sense, what's in it for search professionals, and details a 5 step process for creating your own content marketing strategy, including audience intelligence related search research, social media listening and research, content auditing, gap analysis, strategy and plan creation, and execution management. The presentation also details operational considerations and market predictions. References are made to Coca Cola's Content 20220, Joe Pulizzi and the Content Marketing Institute, Jay Baer at Convince and Convert, Jason Falls at Social Media Explorer and more.
Great read for social media, search engine optimization, digital media, analytics, content marketing, content strategy, content creation, public relations, and digital creative professionals as well as marketing strategists.