How do you rally stakeholders around a unified user experience that’s consistent across design and content? That’s the challenge of a modern designer. Fortunately, content strategy is a powerful ally in that challenge. Amid constrained budgets, tight timelines, and unlimited interaction expectations, can you really add another tool to your toolkit? Can you afford to focus on content too? Yes—and you can’t afford to “let the client worry about it” any longer. We’ll discuss the value content strategy can add to your work and how it can help you streamline your process to save time and keep stakeholders happy. Then, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Finally, you’ll learn how to create consistency between copy, channels, and the typography and imagery you develop for those channels. There’s meaning in consistency, and you’ll explore how to master it in content and design.
Presented at HOW Interactive Design Conference, #HIDC, November 6, 2013, in Chicago.
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