1. Ketan Agarwal
Shweta Ayyar
UAE’S PERCEPTION AND TAKE
ON ADVERTISEMENT IN THE
APPAREL INDUSTRY

2. Problem Identification
To understand the impact of the countries [UAE] rules and regulations
on the advertising campaigns
How the population conceives the idea of these international brand’s
advertisements

3. Brands
Jane Norman Diesel
Juicy Couture
ALDO Tommy Hilfiger

4. Research Objectives
To study the dos and don’ts of advertising in UAE
Relate it to the various aspects of culture and traditions in
UAE.

5. Scope of research
Major business destination to various international brands
Understanding of the written and implied rules and
regulations
Population believes in spending and possessing good
branded products

6. Literature review
Innovation Management & Marketing in the Hi Tech Sector
– A content Analysis of Advertisements ( Daniel
Gerhard, Alexander Brem, Christian baccearella and Kai-
Ingo Voigt)
A comparative Analysis of values reflected in Japanese
and American Advertising ( Shintaro Okazaki & Barbara
Mueller)

7. Information content in Television Advertising ( by Bruce
L.Stern and Alan J.Resnik)
Tommy Hilfiger – Impact on the apparel Industry
ALDO - About them

8. Jane Norman – Profile
Diesel’s Case Study - ‘Brand Hedonism’
Juicy Couture – About the brand

15. Research Methodology &
techniques
•Identify the Human Psychology traits
related to the advertising industry
•Content Analysis of advertisements in
general.
•Content Analysis of advertisements with
respect to the apparel industry.

16. •Studying the process of ad making in
UAE
•Study the culture, traditions and History
of UAE
•Studying and analyzing the rules and
regulations of UAE Government
•Measure the perception of the
population about the advertisements.

17. Research Findings &
Implications
To be discussed with Prof.Nitin Patwa