This document describes Desktop Events, a service for hosting online seminars and training sessions. Key points: - Desktop Events allows clients to host regular online seminar/training series featuring their own experts. Events are videocast to the client's database and enabled by G2Events' telepresence network. - There are two main event types: interactive roundtables of up to 25 participants and live videocasts streamed to thousands of viewers. Events may be monetized through sponsorship or attendee fees. - G2Events manages all technical and logistical aspects including registration, broadcasting the event, recording/archiving, and tracking/reporting analytics. Their services help clients develop educational programs and acquire attendees.

1. Desktop Events
An overview

2. 2 Confidential:
Summary
• Regular seminar/training series
• Hosted by client
• Featuring client/subject matter experts
• Videocast to client database
• Enabled by G2Events’ telepresence network

3. 3 Confidential:
Desktop Event Types - Monetization
• Interactive Roundtables
• Invitation-only interactive roundtables
• Maximum 25 participating endpoints
• Hands-on interactive training sessions
• Possible financial model: Sponsorship and/or
attendee fee
• Live Videocasts
• One speaker OR panel of speakers
• Streamed live to audience of 1000’s
• Audience interaction via IM Chat
• Possible financial model: sponsorship
• Attendance free for client members
• Attendance fee for non-members

4. 4 Confidential:
How it Works
Presenters meet via
video and have a
panel discussion
OR
Individual presenter
provides a slidedeck,
screenshare or video
presentation

5. 5 Confidential:
How it Works
Slides, video or any desktop content is shared
in crystal clear definition

6. 6 Confidential:
How it Works: Interactive Roundtables
• G2Events bridges the interactive roundtable
• Participants converse and share content

7. 7 Confidential:
How it Works: Live Videocasts
• G2Events broadcasts a speaker
• OR bridges a video meeting among a select panel of speakers
• Resulting broadcast is streamed into a custom-branded template
• Attendees login to stream; participate via IM chat
Seminar attendees
participate by IM chat

8. 8 Confidential:
Live Videocast into your Event Portal

9. 9 Confidential:
Scheduling
• Online real-time training session scheduling
• Choose from trainer’s published schedule of classes

10. 10 Confidential:
Customized Online Registration

11. 11 Confidential:
How it Works
Deliver to any device

12. 12 Confidential:
How it Works
And stream to an online audience anywhere

13. 13 Confidential:
Event Broadcast template with HD Video
Moderator Controls, Start/Stop/Pause
Click here now
For HD Video Live

14. 14 Confidential:
Example Event Broadcast - Full Screen HD
HD Video Live (ET)
July 10, 2013 10:00 – 10:15
11:00 – 11:15
14:00 – 14:15
Moderator Controls

15. 15 Confidential:
Secure Video Archive

16. 16 Confidential:
G2Events Services – summary/overview
• Program Development
• Under client lead, identify relevant seminar topics/speakers
• Under client lead, determine events timing
• Manage speaker(s) invitation/participation process
• Sales and Marketing / Attendee Acquisition
• With client, identify potential seminar sponsors
• Develop and provide seminar sponsorship sales materials
• If requested, handle sponsorship sales administration
• Develop and provide event email direct marketing materials
• Handle direct marketing campaign administration
• Develop and provide event advertising/PR materials
• Logistics
• Develop and manage online registration website
• Develop and manage event delivery website
• Handle all technological aspects of event broadcast, record,
stream and archive

17. 17 Confidential:
Example Email Marketing templates

18. 18 Confidential:
Example Banner Advertising

19. 19 Confidential:
Customized online registration system

20. 20 Confidential:
Attendee Acquisition Process
Media Partnerships
Partnerships with targeted
media to produce:
• Feature supplements
• Editorial coverage
• Online banner advertising
• Direct mail/email campaigns
Web Marketing
• Banner ads
• Sponsor websites
• Trade association sites
• Social networks
• Blogs
• Wikis
• Podcasts
• SEO
• Keyword purchase
• Viral media/Twitter
Sponsor co-marketing
Provide sponsors, exhibitors and
speakers with:
• Custom e-mail templates
• Postcards/flyers
• Logos/banners
• Press releases
• Access to online marketing tools
Marketing Platforms
• Closed-loop email marketing
• Web advertising
• Editorials
• Advertorial
• Blogs/viral online marketing

21. 21 Confidential:
Sample Speaker Invite letter

22. 22 Confidential:
Sample Sponsorship Prospectus
(Full document can be provided under separate cover)

23. 23 Confidential:
Sample Attendee Acquisition/Invite Outreach

24. 24 Confidential:
Sample Sponsorship Package
• Speaking Opportunities
• Key Presenter
• Participation in Live Panel Discussion
• Live chat Q&A with attendees
• Promotional Opportunities
• Logo/link on all outbound event email marketing
• Logo/link + informational paragraph on event landing/information page
• Logo/link on event registration site
• Customized event email invite template
• Pre-Event email blast to all registered event attendees
• Logo/link on all attendee email correspondence
• Verbal recognition during Opening Remarks
• Tracking, Reporting, Leads
• Custom post-event attendee reports
• Lead Delivery throughout post-event/on-demand period

25. 25 Confidential:
Move-Forward Workflow
• Identify:
• Seminar topics
• Who should attend / define audience
• Who should sponsor
• Who should present/speak
• Decide: who handles which elements (G2Events / Client)
• Event landing page / registration site
• Sponsor prospectus
• Speaker invites
• Attendee invites
• Media partner invites
• Speaker presentation template
• Attendee acquisition / attrition management
• Speaker training / liaison