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This presentation sprang from a discussion I led at UXCampDC in
January, 2013. The reaction to that talk, and the subsequent
popularity of the supporting deck on SlideShare, made me think I
was onto something.
The idea that Brand and UX share a common goal may not be
revelatory, but not enough of us with a say in the matter are
talking about it. As I continue to develop my thinking around this
topic, I plan to share my research and respond to feedback.
Please continue to send me your thoughts, critical or otherwise.
- Mark @mbadger mbadge@gmail.com
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=>5%=)%6#) We are a modern agency of 3,000 creatives and creators with digital at its core.
=>)#)%=)%6#) Located in Boston, Chicago, Denver, Detroit, New York, San Francisco, and 34 countries around the world.
=>"4%=)%35 Roundarch Isobar conceives, designs, and builds digital experiences for the world’s largest organizations.
We create integrated marketing campaigns, enterprise web applications, and digital products.
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All definitions of UX appearing in this
work are amorphous. Any resemblance
to actual disciplines, living, dead, or
evolving is purely coincidental.
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As a result, the next iteration of this presentation will
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