Dr. Mazlan Abbas presented on Digital Lifestyle Malaysia initiatives and challenges. He outlined Malaysia's growing digital ecosystem, including increasing mobile and internet subscriptions. He discussed how Digital Malaysia aims to create a digitally empowered society and knowledge-based economy through initiatives like the Internet of Things (IoT). However, challenges remain in balancing usability and digitalization, shifting from consumption to production, and increasing knowledge-add activities. Overall, Digital Malaysia seeks to utilize digital technology to enhance productivity, create new sources of income, and enable innovation.

1. Dr. Mazlan Abbas
MIMOS Berhad
Digital Lifestyle Malaysia –
Initiatives and Challenges
[BIT%3rd%Annual%Interna0onal%Congress%U6World62013,%June%20622,%Dalian%World%EXPO%Centre,%China]%

2. Overview
• 3G Service
– 14.6 M subscriptions [Dec. 2012]
– 82% pop coverage [June 2012]
• Cellular phone subscriptions
– 41.1 M
– 141.6% per pop [Dec. 2012]
• Cellular coverage at populated areas
– 96.8% [Dec. 2012]
• Internet users
– 17.7 M [June 2012]
• Mobile broadband subscriptions
– 3.3 M [Jan. 2013]
• Broadband subscriptions
– 6.2 M [Jan. 2013]
• In 2013, our digital eco-system will welcome two new
service, Hybrid TV – Digital Terrestrial TV with Internet and
Mobile 4G-LTE

3. Prime Minister introduced 4
strategic thrusts to transform
Malaysia towards Vision
2020

4. New Economic Model
(NEM)as a framework
to begin our
journey

6. NKEA will boost
our Gross
National Income
(GNI) by 2020
USD 15,000
RM 48,000
Per capita
USD 6,700
RM 23,770
Per capita
A National Key Economic Activities (NKEA)
is a driver of economic activity that has the
potential to directly and materially contribute a
quantifiable amount of economic growth to the
Malaysian economy
[Source: PEMANDU http://www.pemandu.gov.my/]

7. National Key Economic Areas (NKEAs)

8. Importance of ICT Industry in Malaysia
• Positioning ICT as the key enabler for Economic
Transformation Plan (ETP), Government Transformation Plan
(GTP), 1 Malaysia and Digital Malaysia.
• Positioning Malaysia in the Top 10 in World Economic Forum
(WEF)’s Innovative Index.
• Economic contribution from ICT to be 20% of National GDP+.
• Creating globally competitive Malaysian ICT champions.

9. “It will create an ecosystem that promotes the pervasive use of ICT in all aspects of the
economy to connect communities globally and interact in real time resulting in
increased Gross National Income, enhanced productivity and improved standards of
living. This will result in a developed digital economy that connects and empowers
government, businesses and citizens.”

10. Why Digital Malaysia?
Global Digital Impetus
Direct contribution to GDP via increase in consumption, private investments, government spending
and exports, it also contributes to GDP in a number of indirect ways and brings significant benefits to
businesses.
For example, with increased cost savings and efficiencies via e-Commerce, there will be an increase
in online-based revenue, and increased productivity with digital tools

11. Why Digital Malaysia?
Global pervasiveness
Digital technology has significantly grown in its pervasiveness over the last five years. Today, there
are more than two billion internet users around the world, with a global penetration of just above
30%. This is set to increase further and is driven by the emerging adoption of four digital technology
concepts: mobile devices, social media, cloud, and the internet of things.

12. Why Digital Malaysia?
Inflection Point
Malaysia’s economy is at an inflection point. Malaysia has already built a strong manufacturing and
service-based economy. The next wave of economical growth will come from building a knowledge-
based economy, with digital technologies a key driver of this next phase growth.

13. Why Digital Malaysia?
Good Foundation
Malaysia has a solid ICT application and adoption base. Existing initiatives such as the MSC Malaysia
flagship projects as well as new initiatives under the Government Transformation Programme and the
Economic Transformation Programme will continue to strengthen this foundation. Indeed, these
existing initiatives are already expected to contribute RM220 billion to Malaysia’s GNI by 2020.

14. Why Digital Malaysia?
Moving from the upper middle
to the leading pack
Malaysia has emerged strongly as a leading digital economy among developing countries. According
to EIU’s Digital Economy ranking, Malaysia is ranked 36 out of 70 top countries. Now is the time to
move Malaysia into the leading pack of developed countries at the forefront of digital innovation and
adoption, and harness it for the economic development of Malaysia.

15. It is just 30 years since the launch of the first mobile phones, yet over 6
billion people now have one. But we are now on the threshold of a far
bigger global shift in the use of wireless technology, which could see over
50 billion devices and physical objects connected.

16. IOT – The 3rd ICT Technological Wave
Computer – The 1st ICT Technological Wave
Internet – The 2nd ICT Technological Wave

17. By 2022, You'll Own 50 Internet-
Connected Devices
The Internet of Things (IOT)
[Source:%Organisa0on%for%Economic%Co6opera0on%and%Development%(OECD)]%

18. IOT Enablers
• RFID
• Sensors and actuators
• Smart Technology
• Nano Technology
• M2M
• Microcontrollers
• Wireless communication
• Energy harvesting technologies
• Location-based technology
• Software
• IPv6

19. Smartphone and Owner as “One”
Sensors:
• Camera
• Audio
• Accelerometer
• GPS
• Gyroscope
• Compass
• Proximity
• Ambient light
Mobile content production will no longer be limited to the creation of an SMS, photo, or video. It will evolve
into stories, paths, and feelings
Example: Your personal photo story from a soccer game will capture where and when it took place, how much
you jumped up and down in tense moments, and who was experiencing this great day with you.

20. Devices
• Intelligent devices to deliver the digital content in a user-friendly manner
• Powerful consumer devices will access, process, and present digital content and interact with the
digital and physical world
Network
• Communication and information infrastructure to support such user access
• People will be able to seamlessly connect with and have and access to whatever information they
want
Applications
• Easily accessible multimedia content for diversified user applications
• Content will play a key role in satisfying people’s information needs and entertainment
expectations
• Media content and context will be created, consumed, and shared by anyone
Digital Lifestyle’s DNA (Key Enablers)

21. Digital Lifestyle Malaysia
Better QoL (Quality of Life)
• To provide a better quality of life for all in Malaysia using ICT applications
Productivity & Sustainability
• To enable Malaysians to compete internationally by increasing productivity and sustainability through the
adoption of intelligent ICT services and Internet of Things applications
High Income Nation
• Ultimately, to make Malaysia a high income nation by 2020 using broadband networks and ICT services
Mega Lifestyle Ecosystem
• Creating mega lifestyle eco-systems to promote use of digital applications to enhance competitiveness
and social life – a Digital Lifestyle initiative focusing on linking the Internet of Things (IoT) to the
Internet of People.
Objectives of the Digital Lifestyle Malaysia (DLM) initiatives

22. Potential Areas of IOT
Potential areas in IoT in Digital Lifestyles 2013-2015 being explored, nurtured
and developed to drive further growth and lifestyle transformation.

23. The u-Pustaka Model
[Source:%“u6Pustaka:%Propelling%Solu0on%for%Ubiquitous%Library%Services%Any0me,%Anywhere%in%an%Inclusive%Knowledge6Based%Society”,%MCMC,WITSA%2012]%%

24. Intelligent Logistics Services
Route
Matching
Truck
Matching
!SECURED!
PERMANIS Intelligent Route Planning & Matching

25. Warehouses
External
Certifications
!SECURED!
Retail
Logistics Services Production
Tracking
Farm to Fork
Semantic-Driven Analyzer and
Relationship Builder
Traceability from Source to Customers
Food Safety and Traceability

26. Bird’s%Nest%
Premise%
Processing%
Plant%
Interna0onal%
transport%and%
Logis0cs%
Wholesale%
Distribu0on%
Retail%Outlet%
Making Malaysia the first
country in the world to
track & trace Bird's Nest
Exports online using RFID
to China
Global market approximately RM 10.2 Billion of which Malaysia is currently 2nd
largest producer with estimated RM 1.2 Billion market share annually.
With the 5 stage process
providing door-to-door
traceability, consumers or
importers can be assured of the
source and health compliances
of the EBN that they purchased.
Edible Bird Nest (Food and its Production) Track and Trace

27. MyPUTRAs – People Friendly Commuting

28. !SECURED!
Registra0on%
Clinical%
Informa0on%
System% Offline%%
Systems%
Streamlined%
Consulta0on%%
Central%Server%Mgnt%
Wireless%
Interconnect%
2%
MoH$WAN$
Mobile%
Plaorms%
Server%less%
Facili0es%
Rapid$Deployment$for$Improved$Accessibility$and$Flexibility$
Tele Primary Care/Oral Care Health Information System

29. Automa>on$for$Public$Service$Produc>vity$
29%
Automation for Public Service
!SECURED!
Public Complaints Bureau
Automatically Categorized
for Relevant Ministry
Government Systems
Blogs
Produc>vity$improvement$from$120$Hrs$to$1Hr$

30. KPI Dashboarding

31. Issues and Challenges

32. The Right Balance
Technology Usability

33. Great Mobile Penetration
BUT
Digitalization Still Non-Ubiquitous

34. Supply to Demand-Focused
“Currently Public Sector spends almost 54% of its ICT investment on building Info-
structure. Thus, need to focus on initiating more-demand focused activities that will
maximize usage of Info-structure to enhance ROI”

35. Consumption to
Production-Centric
“We consume information and use the Internet extensively for social networking,
news and research but Malaysians have yet to fully capitalize on the internet for
revenue generation”

36. Low Knowledge-Add to
High Knowledge-Add
“Currently Malaysian companies have low business ICT usage, as well as low
knowledge-intensive activities and outputs. Need target to increase productivity of
employees through automation and innovative digital tools.”

37. Level of Acceptance
“A fashionable design is as important as ease of use”

38. Relevancy
(Relevant Content Provision, Services and Applications)
Social networks, coupled with people’s willingness to reveal personal information on the
Web, will provide content providers with knowledge about a customer like never before.
Then there's relevance, which dictates results through explicit preferences that you have set, the
results delivered to other users in a similar context and what is going on around you at that particular
time (traffic, weather, business hours, etc.).
Forget Searching For Content - Content
Is About To Start Searching For You

40. Require National Trial Sites
“Understanding real needs”
To%iden0fy%
Milestones%
To%iden0fy%Funding% To%clearly%define%
Human%capital%
development%
To%iden0fy%
stakeholders%
To%outline%specific%
programs%and%projects%

41. Taking A Riskier Approach
“Be adventurous”

42. Willing to Invest in New
Innovations and Getting
More Focused
4000+%
IP%Crea0on%
200%
IP%Protec0on%
60+%
IP%Mone0za0on%

43. Summary – “Utilize Digital Technology”
• Create new sources of income/revenue
• Enhance productivity of government, businesses and
citizens
• Create participatory opportunities
• Encourage innovation in domestic companies
• Enable global market expansion

44. Contact: mazlan.abbas@mimos.my
THANK YOU
@mazlan_abbas