Metalworks: 5 trends that will shape the Future of Automotive
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Download the PDF here: http://insights.metalworks.io/ The recent Consumer Electronic Show (CES) at Las Vegas, Nevada saw several automakers reimagine the future of personal transportation. From driverless cars to gesture-based interfaces to new business models that would not have been possible a decade ago. The expectations of consumers are evolving. In this report, which is yours to share, we look at 5 trends that are shaping the world of automotive and personal transport. A result of our research and learnings from CES 2015 and constant trend monitoring. What's covered? - Race to auto-pilot mode - The era of smart cars - Niche ideas to mainstream travel - Rise of collaborative communities - Experience visions of the future The automotive industry is rapidly changing, are you prepared to take advantage of what technology has to offer tomorrow?
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Metalworks: 5 trends that will shape the Future of Automotive
- 1. Trends That will shape The future Of Automotive5
- 2. We are part of the world’s fastest growing media agency, maxus. Under the group M family and wpp group.
- 3. As the R&D Unit of Maxus… ! Metalworks sets the pace in innovation
- 5. 1 Nissanaimstobringself-drivingcarstothe publicby2020beforetheTokyoOlympics. DaimlerAGunveilsautonomous self-driving vehicle at CES 2015 inLasVegas,Nevada. ! Automobilesgetevenmoretechnologicalsafety featuresthatareautonomousinnature.This includes,vehicle to vehicle communication, night vision andself-parking. ! Drivingisapleasureandnotachore.Thedriver becomesthepassengerorasMercedes-Benz putsit,“a mobile living space”. Race to Auto- pilot mode Trend
- 7. AudicreatesvirtualrealitytestdriveforAudiTT usingSamsungVRheadset.Personalguide included.View video example Opportunity Race to Auto- pilot mode
- 8. 2 More3rd party add-ons,new interfaces andcomputingpowerinacarthatcanhelp makeintelligentdecisionsforthedriversand passengerse.g.cyclist detection sensor ! Moreeconomieswillgrowaffluentenoughto expectaformofprivatetransport.Cars manufacturedandsoldcheaplyliketheTata Nano enablesthemiddle-classaspiration. ! In-car Internet andthearrayofsensors turnscarsintomobilecomputerscapableof collectingdataonthestreete.g.traffic conditions and crime for smart cities The era of smart cars Trend
- 10. Mercedes-BenzpromotesitszeroemissionF- CelltechnologyusingLEDsandDSLRcamera tocreatean‘invisible’carthatdrivesaround Germany.View the video Opportunity The era of smart cars
- 11. 3 Theriseofautomobilespoweredbyalternative formsofenergy,including:electric,water, solar andunconventional hybrids. ! Areaspronetofloodmayseeamphibious vehicles asanicetohave.Areasproneto firearmcrimesmayseearmoured vehicles asanecessity. ! 3D-printed cars and car parts arenowa reality.Includingacompetition for Dominos ! Moreoptionsfortransportationbeyond automobilesandbicyclese.g.Solowheel niche IDEAS to mainstream traVEL trend
- 12. 3 Onceconsumersknowthatautomobiles poweredbyalternativeformsofenergyarenot alien,morepeoplewillpurchaseitforitsnovelty factorandefficiency. ! Automobileswithcustomadd-onoptionsmight beawayformanufacturerstogaincompetitive advantage,solveproblemsforlocal communitiesorcreateexclusivity.e.g.Aston Martin Lagonda only for the Middle East ! With3D-printing,carbonfootprintofcars throughtransportationfromsiteof manufacturing todestinationisreduced IMPACT niche IDEAS to mainstream TRAVEL
- 13. Hendoraised US$500k onKickstarterfora real-lifehoverboardinspiredbyscience-fiction series,BacktotheFuture.Thecampaignwas initiatedtoselltheHendo’sgravitationtech. Opportunity niche IDEAS to mainstream TRAVEL
- 14. 4 Car2Go (SubsidiaryofDaimlerAG)letsyourent carsbytheminuteinEuropeandAmerica. ! Singapore-MITAlliancesetsthevisionofself drivingcarswithcarsharingalgorithmsto reduce dependency on private transport ownership. ! Opensourcedesignanddevelopmente.g. Tesla open patents andFord OpenXC ! Carscanbeapersonalextensionofmobile phonesandameansfordriverstoconnectwith their"tribe"throughanappecosystemand communitypoweredbyArduino. rise of collaborative communities Trend
- 16. HarleyDavidsonfeaturesitsfansinits“E Pluribus Unum”(“Outofmany,One”) socialmediacampaignaroundthe Twitterhashtag#StereotypicalHarley. Opportunity rise of collaborative communities
- 17. 5 AudiCitycreatesdigitalexperiencesinvarious cityshowroomse.g.Audi City London ! Conceptcarsandexistingofferingstargetedat youthsthroughvideogamesandpopculture e.g.Cars featured in Transformers ! Showroomdisplaysmeasuresdwelltimesof visitorsandcapturesfeedbackforcar manufacturerstovalidate concepts ! Digitalshowroomingbecomesaseamless customisableexperiencethatgathersdata fromvisitor’sonlineprofilee.g.Charlie (app) experience visions of the future Trend
- 20. FutureofRetail Welookat5trendsthatareshapingtheworldofbrick andmortarretail.Fromdataanalyticsinstoresto evolvingretailconceptsandmore. Download here ! FutureofFood Welookat5trendsthatareshapingthefoodindustry; including,restaurants,fastfoodandpackagedfood. Technologiesrangefrom3Dprintedfoodtorobotwaiters. Download here ! Access our downloadable report archive and get notified of new reports. get full access for free future trend reports
- 21. Our Clients
- 23. Nico Abbruzzese Global Director of Creative Technology, Metalworks by Maxus Tom kelshaw Director of Technology, Metalworks by Maxus
- 24. Metalworks On the Web Website & Blog http://metalworks.maxusglobal.com ! YouTube MaxusMetalworks ! Twitter @MaxusMetalworks