A Quick Guide to the importance of building a Local SEO Strategy for local businesses using on and off page search engine optimization tactics.

1. A Guide to Local
Search Engine Optimisation

2. What Is Local Search
Engine Optimisation ?
Local Search Engine Optimisation or SEO is an online
marketing tactic that helps increase the visibility of a
website interested in ranking for geographically related
keyword terms in the search engines.

3. Why Is Local SEO
Important?
1 in 3 search queries made in Google today are
about places.
Fast increasing trend of using smartphones &
tablet devices to find local services & products
through the Internet.
Generate new local customers that are right on
your doorstep!

4. How Can My Business
Benefit From SEO?
Improve Page Rankings In Search Engines.
Targeted Keyword Traffic.
Increases Online Brand Awareness.
Cost Effective Compared To Traditional Advertising.

5. (On Page) Local SEO
Ranking Factors
Local Areas In You Page Content & Meta Tags i.e
(Plumbers Caerphilly)
NAP (Name, Address, Phone) Keep Consistent!
Schema Mark Up (Business Address, Reviews)
Google’s KML (Keyhole Markup Language)

6. (Off Page) Local SEO
Ranking Factors
Google Places Listing
Local Reviews (Ask Past Clients For Reviews)
Local Directory Citations (Following NAP Order)
Links From Local Related Business Websites

7. Multiple Business
Locations
If your business has more than one location then you
will need to create a unique page url for the extra
locations and their contact details.
e.g website.co.uk/offices/cardiff
e.g website.co.uk/offices/newport

8. Local SEO Campaign
Process
Research Local Keyword Terms & Competitors
On Page SEO Audit Of Current Website
On/Off Page Implementation Strategy
Repeat Off Page Strategy To Keep Improving
Rankings.