A Guide To Local Search Engine Optimization

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A Quick Guide to the importance of building a Local SEO Strategy for local businesses using on and off page search engine optimization tactics.

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A Guide To Local Search Engine Optimization

  1. 1. A Guide to LocalSearch Engine Optimisation
  2. 2. What Is Local Search Engine Optimisation ?Local Search Engine Optimisation or SEO is an onlinemarketing tactic that helps increase the visibility of awebsite interested in ranking for geographically relatedkeyword terms in the search engines.
  3. 3. Why Is Local SEO Important?1 in 3 search queries made in Google today areabout places.Fast increasing trend of using smartphones &tablet devices to find local services & productsthrough the Internet.Generate new local customers that are right onyour doorstep!
  4. 4. How Can My Business Benefit From SEO?Improve Page Rankings In Search Engines.Targeted Keyword Traffic.Increases Online Brand Awareness.Cost Effective Compared To Traditional Advertising.
  5. 5. (On Page) Local SEO Ranking FactorsLocal Areas In You Page Content & Meta Tags i.e(Plumbers Caerphilly)NAP (Name, Address, Phone) Keep Consistent!Schema Mark Up (Business Address, Reviews)Google’s KML (Keyhole Markup Language)
  6. 6. (Off Page) Local SEO Ranking FactorsGoogle Places ListingLocal Reviews (Ask Past Clients For Reviews)Local Directory Citations (Following NAP Order)Links From Local Related Business Websites
  7. 7. Multiple Business LocationsIf your business has more than one location then youwill need to create a unique page url for the extralocations and their contact details.e.g website.co.uk/offices/cardiffe.g website.co.uk/offices/newport
  8. 8. Local SEO Campaign ProcessResearch Local Keyword Terms & CompetitorsOn Page SEO Audit Of Current WebsiteOn/Off Page Implementation StrategyRepeat Off Page Strategy To Keep ImprovingRankings.
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