2. What an Encoding service is?
• The key successfully migrating video to specific devices (TV,
PC, mobiles, tablets) is compression technology
• Video compression is not enough to provide a full lifecycle
management of an encoding service.
• An encoding service is a set of technical and management
professional qualities that aims to build and follow the entire
lifecycle of getting, processing (compression and sync actions)
and testing audiovisual content for a tailored specific service
(VOD, TV, broadcast).
• The encoding service provides:
o complete management of a farm of encoding servers
o management of a huge number of data in parallel
o management of source data (i.e. hi-quality source video
coming from movie studios) delivery methods
Encoding Services – 2011
3. NowIT know-how
NowIT know-how for the providing of an Encoding Service
Management
• Studios relationship technical management (experience with
Hollywood providers)
• Audio/Video Encoding management
o Rhozet Carbon Coder/Admin software infrastructure
experience
o A/V specification and requirements test, research and
production of the “right video format” for each device
o Encoding for standalone devices
o Encoding for mobile devices (Mobile phones, Tablets)
o Delivery methods and software experience (Aspera SCP,
Aspera Connect, Digidelivery)
• Movies Quality control
• Testing for new format
• Data entry activity management (metadata)
Encoding Services – 2011
4. Why NowIT ?
Strenghts of NowIT Encoding Services proposal:
• Service based on fee per film
• Experience with wide used high quality transcoding tools (e.g.
Harmonic Rhozet Carbon Coder)
• Full movie life cycle management: from technical agreement
with studios up to quality check of the movies
• Experience on critical (VOD) startup
• Experience in managing relations with Hollywood movie
providers
Encoding Services – 2011