Strategies and Techniques for Reaching Consumers in Payments
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Presented at PAYMENTS 2014 (NACHA) in Orlando, FL, this presentation discusses ideal techniques and technologies to target, reach, and engage consumers to drive marketing value for you and shopping and saving value for them.
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Strategies and Techniques for Reaching Consumers in Payments
- 1. SMART APPROACHES TO REACH SMART-ENABLED CUSTOMERS Matthew Goldman Founder/CEO, Wallaby Financial April 7, 2014
- 2. who am I?
- 3. A LOT OF PLASTIC IN EVERY WALLET
- 4. GOOD OLD FASHIONED COUPONS
- 5. CARD LINKED OFFERS ‣Limited coverage ‣Hard to track ‣Ready for consolidation
- 7. THERE ARE A LOT OF ALERTS ON YOUR PHONE How many alerts do you get on your phone each day?
- 8. EVERYONE IS FIGHTING FOR ATTENTION
- 9. 3 ACTIONABLE & VALUABLE 2 SPECIFIC & RELEVANT 1 MOBILE FRIENDLY MESSAGING GET THE BASICS RIGHT
- 10. DON’T DO THIS ๏ Not mobile friendly ๏ Hard to read ๏ Very long URLs ๏ 90% of e-mail is disclaimer text ๏ Subject is generic ๏ No location data ๏ Only pointing to a single opportunity
- 11. DO THIS INSTEAD
- 13. NEW TECHNOLOGIES WILL MAKE THIS WORK
- 14. GOOGLE GLASS THE PROMISE: ✓ Real-time ✓ Geo-capable ✓ Unobtrusive ? THE REALITY: ✓ Glass-holes ✓ No battery life ✓ Limited screen capabilities
- 16. MOTION CO-PROCESSORS Apple’s M7 Motion Co-processor in the iPhone 5s is more critical than it seems to finance: ๏ Ability to understand shopping behavior ๏ Driving alerts ๏ Saving the battery 90 30 Battery After 3 Hours Monitoring iPhone 5 iPhone 5S
- 17. HOST CARD EMULATION Now, you can turn your phone into a wallet
- 18. IN STORE: BLE, BEACONS AND SHOPKICK ๏ Ability to positively identify in-store presence ๏ Ability to segment by location in store ๏ Micro-targeting offers ๏ Standards concerns ๏ Proprietary solutions ๏ Adoption timeline
- 20. ALERT BY ALGORITHM ✓ Don’t push alerts to everyone ✓ Understand how frequently you are messaging ✓ Understand when to message ✓ Understand how to message ✓ Make each message a positive interaction
- 21. PLAN AN IDEAL EXPERIENCE To build out the right solution, you need to know what you want to accomplish ๏ What are you trying to get the consumer to do? ๏ How will you monetize the behavior? ๏ Who is paying for the behavior? ๏ What are the parameters of acceptable outcomes? ๏ What tools do you already have at your disposal? Answer these TO KNOW THE right technologies
- 22. THE FUTURE OF THE SMART CONSUMER What tools do you think we’ll be using in two years?
- 23. thank youMatthew Goldman Co-Founder and CEO Wallaby Financial, Inc. matthew@walla.by @magoldman www.walla.by @wallabycard