1. The App Revolution
Is your business ready to go mobile?

2. Pop Quiz
Do you have a smartphone?

3. Smartphones account Only 500,000 mobile 29 million small
for 5% of total mobile apps available businesses in US
market. today. alone.

4. Mobile is Mass Media

5. App Growth

6. Unique Apps in Leading App Stores
Est: 2015
Source - KPMG

7. The value of apps

8. Why an App-Xplosion
• Social “Mobile is clearly
– Twitter / Facebook becoming a new way
– Zynga / Groupon people shop…[eBay has]
• Local nearly tripled mobile year
– Local Content over year to nearly $2
– Local Stores Billion. In 2011, we expect
– Local Communities
to double to $4 Billion.”
• Mobile
– Mobile Data John Donahue
– Immediate President & CEO, eBay
Communication

9. Engagement
• Reach
– Global, Region, Local
– Low cost of entry
• Targeting
– Notification Services
– GPS
• Engagement
– Customer installs apps
– Customer is already engaged
• Viral
– Twitter, Facebook
– Customer Recommendations
• Transaction
– True 1:1
– M-Markets

10. Who needs apps?

11. Who needs apps?
Customers Resellers
• SME’s • Marketing Agencies
• Community Groups • Designers/Developers
• Individuals • OEM

12. A Connected Individual
Wayne Boyd
As a racing car driver, Wayne
uses TheAppBuilder to connect
with his dynamic and active
audience through the use of an
image gallery, blog, Twitter feed
and video channel via YouTube.

13. A Community Group
SpringVale Soccer Club
Springvale Soccer Club can post
fixtures, training updates and
more via their news tab and use
image galleries to show
players, trophies and facilities to
attract new players.
Their YouTube channel featuring
videos of drills and skills can
allow players to work on their
own ability away from the club.

14. A Forward Thinking Business
Head Over Heels – Shoe Shop
The app enables them to feature
new, sale and exclusive products via
image galleries, get their tweets on
the latest brands out there and
feature exclusive designer content
via their YouTube Channel.
Head Over Heels can incentivize the
download of the app by
communicating to customers that
downloading and presenting the app
when in store, they can avail of a
25% discount on products in one
single visit.

15. Technology Barrier
• We want apps – but why are they
expensive to build?
• Different software
• Different hardware
• Different stores

16. The bottom line:
The future of content publication and
distribution will be controlled by apps and app
stores across dozens of different devices
TheAppBuilder is the only solution that allows
for easy app content creation and distribution
to all leading app stores supporting all leading
devices

18. TheAppBuilder is
creating a revolution in
app development for the
mass market. It is
simple, great value and
quick to use.

19. • Demo of TheAppBuilder
• www.theappbuilder.com
• Key points:
– No code needed to create apps
– Edit apps on Desktop or Phone
– TheAppBuilder Cloud builds apps
– TheAppBuilder Cloud submits apps to stores

20. Future Trends
• More devices (Amazon • HTML5 NFC
Kindle Fire, B&N • Tipping Point : 50% of
NOOK, Windows the global population
Phone 7, Windows 8 • SoLoMo
Tablet, BlackBerry)
• Gamification
• More Affordable
• Your work, on your
• Faster schedule, at your
• Highly Personal location
• Your Stuff in “the cloud”
• Explosion of Apps

21. Questions?
• @matthewadavid
• matthew.david@theappbuilder.com
• G+ matthewadavid
• linkedin.com/in/matthewdavid