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STYLE GUIDES IN
THE WILD
MATT BEE
@MATTBEE
HTTP://TODAYISHOULD.COM
WHO?
• Freelance Developer based in Sevenoaks
• Front End & Technical Consultant on National Theatre
2016 website (launches 12th April)
• Front End Developer on Brighton Fringe 2016
website (live)
• Other recent clients include Macmillan, Independent
Age, Odeon
WHAT DO YOU KNOW?
• “A set of standards for the
design of documents, signage,
and any other form of other
brand identifier”
• Broad coverage for print
• Very limited online reference
WHAT IS A STYLE GUIDE?
• The same design elements would change
page by page
• CSS and HTML becomes messy and not
semantic
• Bloated code and hard to implement
WHAT WAS WRONG?
• Focused design
• Content independent
• Documented
• Quicker build
• Quicker integration
LIVING STYLE GUIDES
• Style the base elements
• Build up modules to handle possible
content
• Document each module
• Build everything from the ground up,
evolving what already exists
• Build pages last and from designed
modules
HOW?
TOOLS
http://styleguides.io/
WEBSITE STYLE GUIDE RESOURCES
STYLE GUIDE BOILERPLATE
https://github.com/mattbee/Style-Guide-Boilerplate
Forked from http://bjankord.github.io/Style-Guide-Boilerplate/
PATTERN LAB
http://patternlab.io/
• Brighton Fringe 2016
• Complex ticketing and
performance based design and
development
• Drupal integration
• Flexible for future theming
CASE STUDY
• Document all the content
and required modules
• Design based on
wireframes containing all
modules
• Clear theme and style for
throughout the site
DESIGN
• Build atoms and base
styles/elements first
• Build each module from
constituent parts, building
on existing styles
• Build out pages last
• http://brightonfringe.review-now.net/
BUILD
• Tight timelines met
• Really easy implementation in Drupal
• Easier bug fixing due to modules structure
• Easy to use modules to integrate for new types of
content in Drupal
• Easy to update style guide for 2017 festival theme
SUCCESS
— Nobody at Starbucks
WE DO SOME THINGS RIGHT -
WE MIGHT NOT PAY OUR TAXES, BUT
WE HAVE AN AWESOME STYLE GUIDE
”
“
http://www.starbucks.com/static/reference/styleguide/
THANKS
Next Up:
Calum Ryan - Taking Part in the IndieWeb
Matt Bee
http://www.todayishould.com
http://www.twitter.com
http://www.mattbee.co.uk

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Style Guides in the Wild

  • 3. • Freelance Developer based in Sevenoaks • Front End & Technical Consultant on National Theatre 2016 website (launches 12th April) • Front End Developer on Brighton Fringe 2016 website (live) • Other recent clients include Macmillan, Independent Age, Odeon WHAT DO YOU KNOW?
  • 4. • “A set of standards for the design of documents, signage, and any other form of other brand identifier” • Broad coverage for print • Very limited online reference WHAT IS A STYLE GUIDE?
  • 5. • The same design elements would change page by page • CSS and HTML becomes messy and not semantic • Bloated code and hard to implement WHAT WAS WRONG?
  • 6.
  • 7. • Focused design • Content independent • Documented • Quicker build • Quicker integration LIVING STYLE GUIDES
  • 8. • Style the base elements • Build up modules to handle possible content • Document each module • Build everything from the ground up, evolving what already exists • Build pages last and from designed modules HOW?
  • 10. STYLE GUIDE BOILERPLATE https://github.com/mattbee/Style-Guide-Boilerplate Forked from http://bjankord.github.io/Style-Guide-Boilerplate/
  • 12. • Brighton Fringe 2016 • Complex ticketing and performance based design and development • Drupal integration • Flexible for future theming CASE STUDY
  • 13. • Document all the content and required modules • Design based on wireframes containing all modules • Clear theme and style for throughout the site DESIGN
  • 14. • Build atoms and base styles/elements first • Build each module from constituent parts, building on existing styles • Build out pages last • http://brightonfringe.review-now.net/ BUILD
  • 15. • Tight timelines met • Really easy implementation in Drupal • Easier bug fixing due to modules structure • Easy to use modules to integrate for new types of content in Drupal • Easy to update style guide for 2017 festival theme SUCCESS
  • 16. — Nobody at Starbucks WE DO SOME THINGS RIGHT - WE MIGHT NOT PAY OUR TAXES, BUT WE HAVE AN AWESOME STYLE GUIDE ” “ http://www.starbucks.com/static/reference/styleguide/
  • 17. THANKS Next Up: Calum Ryan - Taking Part in the IndieWeb Matt Bee http://www.todayishould.com http://www.twitter.com http://www.mattbee.co.uk