Tibor Kalman was a Hungarian-American graphic designer known for his rebellious approach. He believed design should have an agenda beyond just serving business needs by pushing clients to consider social responsibility. Kalman started his career in design accidentally and was self-taught, bringing a non-traditional perspective. He urged designers to question conventions and use their position to influence companies to operate in a more ethical manner.

2. tibor kalman
1949-1999
A peverse optimist

3. witnessed the creation
ation of wealth in history
hungry, house the homeless
rough out the world

4. in pursuit of this wealth we
have already endangered most
of our enviornment

8. Kalman was self taught and en-
ter the design profession by acci-
dent, bringing with him none of the
predujdices of design school train-
ing, and little expertise

10. Kalman believed that design
was more than just a comercial art
servicing the demands of business

13. born in 1949 budapest hungary
Lived his life in a communist austerity
at 7 years old his parents excaped soviet persecution and fled to america
enrolled in NYU and joined in protests

25. Who was tibor?
disobedient
he urged designers to be
and insubordinate,
to pull clients brief from their hands and
re-write them to forget what it means to be
a professional and learn how to be “bad”.

26. “IF WE APPROACH
CLIENTS WITH OUR
OWN AGENDA WE
MAY BE ABLE TO
CHANGE MORE THAN
JUST A TYPEFACE OR
ANNUAL REPORT”
tibors ethical belief

27. rebellious origins

28. worked part time at a small book store

29. he drew all of the signs and graphics for them

30. that local book store became

32. he started his own
design studio

38. tibor used his position as
art director and managing
editor to fuel his own
political agenda

40. what if ?

47. in conlusion
we may be able to have impact on how companies do business.
Be able to have influence and make companies better, smarter,
and more socially responsible

48. end