Enter Conference 2009 Amsterdam - An insight into the 2. edition of the Travel 2.0 Guidebook including an overview to Social Web Activities of the Austrian National Tourist Office and Learnings out of our doings ...
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Travel 2.0 - A Guidebook to the Industry
1. Travel 2.0 A Guidebook for Tourism Martin Schobert [email_address] Austrian National Tourist Office Web 2.0 for destinations - a fancy trend or must?
4. Today: Insight into 2. Edition What? The Objectives. To Whom? The Stakeholders. Why? The Benefit. … is Travel2.0 relevant?
5. persons involved site structure & definition of „action“ websearch (search engine optimization / marketing) eMarketing / online yield management social web / web 2.0 (online but offsite) attracts user‘s attention through „google‘s page 1“ Why? Online Brand Management „ content is king!“ … how to operate touristic brands in the world wide web?
6. Challenge is … … to operate the Brand online – but offsite!
18. All Social Media is local! source: http://przwonull.de/eintrag.php?id=126 Conclusion 1
19. All Social Media is local! source: http://przwonull.de/eintrag.php?id=126 Conclusion 1 + 2 Sales follow Brand follows Talks
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21. Martin Schobert Austrian National Tourist Office, Head of Research & Development blog.austriatourism.com, linkedin, xing, … Enter, Amsterdam, January 2009 EXPLORING & LEARNING – STEP BY STEP.