Social Media Forum Amman — Presentation Transcript
I see dead peopleSaturday, December 11, 2010
It is not the strongest of the species that survives Nor the most intelligent But the ones most responsive to change 2Saturday, December 11, 2010
Digital changes everything Change is friction Friction is painful The change will hurt It *will* fuck you upSaturday, December 11, 2010
hunter agriculture industrial revolution digital revolutionSaturday, December 11, 2010
Some shit you just can’t stopSaturday, December 11, 2010
It is not about “digital” (the tools)It is about behaviors & infrastructuresSaturday, December 11, 2010
It is not about now: It is about the trajectorySaturday, December 11, 2010
8Saturday, December 11, 2010
http://www.sacmeq.org/statplanet/StatPlanet.htmlSaturday, December 11, 2010
Saturday, December 11, 2010
its about the trajectory not the nowSaturday, December 11, 2010
Jordan FB Statistics the unstoppably of networked communications platformsSaturday, December 11, 2010
It is NOT either/or Not: digital OR analogue it is the melding of both Old skills still needed but applied to a different set of conditionsSaturday, December 11, 2010
storytelling storybuilding broadcast conversation participation collaboration traditional advertising/marketing one to many. Monologue. In a digital world conversation becomes the model: Multilogue and if content is king then context is emperor where am I?Saturday, December 11, 2010
The shift to Networks Analogue: Digital: everything public till we make everything private till we it private make it public Dialogue/networking monologue/broadcasting Ad-vertising Use-vertising Off till we switch on On till we switch off just me WeSaturday, December 11, 2010
We walk aloneSaturday, December 11, 2010
No More: The invisible posseSaturday, December 11, 2010
No More: The ghost gangSaturday, December 11, 2010
The target audience is no longer who you reach it is who they reachSaturday, December 11, 2010