11. its about the trajectory
not the now
Saturday, December 11, 2010
12. Jordan FB Statistics
the unstoppably of networked
communications platforms
Saturday, December 11, 2010
13. It is NOT either/or
Not: digital OR analogue
it is the melding of both
Old skills still needed but applied to a different set
of conditions
Saturday, December 11, 2010
14. storytelling storybuilding
broadcast conversation participation collaboration
traditional advertising/marketing one to many. Monologue.
In a digital world conversation becomes the model: Multilogue
and if content is king then context is emperor where am I?
Saturday, December 11, 2010
15. The shift to Networks
Analogue: Digital:
everything public till we make
everything private till we it private
make it public
Dialogue/networking
monologue/broadcasting
Ad-vertising Use-vertising
Off till we switch on On till we switch off
just me We
Saturday, December 11, 2010
