1. Improve Marketing Strategy of Your Article via Blogs
'Web log', when the two were blended into one, we got the word 'blog'. It is either a website or a
part of one. In general, it is web page where a person maintains and updates the followers with
comments on some topic or describes some interesting instance. Even a blogger could post
videos on his page. They are also interactive and this is why, if you have written an article, you
could use them as one of the best modes to market articles. Initially, when it had started in the
year 1997, it could not seem to have made much impact. However after a sluggish start and two
years post its introduction, which is in 1999, since it has only gained much popularity.
There are types of blogs depending upon the nature of content to be provided via it. They are:
1)Personal blogs
2)Organizational or corporate
3)Genre specific
4)Media type
5)By device
Think how the similar mode can help you in improving promotion of the article on your site!
Here are some tips that will be handy:
•Placing the blog for your articles straight on the actual website can help.
•Writing a gist of the information in your article on the blog is fine and not posting the entire
article. You could also provide link to your article. It is likely that the followers would visit the
linked page given they find it interesting.
•To indulge readers more, you could suggest a feedback on your articles.
It is important to learn the difference between blogging strategy and article marketing strategy. A
lot of writers might just post the entire article on the blog, thus cutting the chances of visitors
visiting your actual site. Offer nuggets of content with a link page. Through blogs, an immediate
response can be received. Keeping the posts informal gives it a personal touch and every person
would likely be at ease to comment on your article. One of the best ways to choose a hot topic
for the content is to ask your blog followers what they usually like to read. Having written on
such a topic pertaining to the kind of business you do will help in article marketing via your
own blog.