More Related Content Similar to Selecting a Marketing Automation Solution that Scales (20) Selecting a Marketing Automation Solution that Scales1. Selecting a Marketing Automation
Solution that Scales
Chris Pooley
Principal Solutions Architect
cpooley@marketo.com
3. How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 3
Leverage complex business objects and relationships to
drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
4. How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 4
Leverage complex business objects and relationships to
drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
5. Example use case:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 5
Automotive company wants to target existing drivers of its flagship sedan, aged
35-45, in which the purchase date was >10 years ago
Person Car
Name, age Model, purchase date
Bought
Ownership
= Custom Object
6. Example use case, continued:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 6
Automotive company wants to target existing drivers of its flagship sedan, aged
35-45, in which the purchase date was >10 years ago
7. How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 7
Leverage complex business objects and relationships to
drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
8. Example use case:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 8
Provider of tax filing software wants to drive adoption and conversion of free
trials by reacting to user activity/inactivity
Starts trial, edition: X Send getting started email; add to targeted nurture
Completes basic info Update trial score
Completes income section Automatically adjust nurture
Completes deductions, itemized: true Promote up-sell/cross-sell
Does nothing for 2 weeks “Wake the dead” campaign
Files return Automatically adjust nurture
Trial
Period
9. Example use case, continued:
Marketo Proprietary and Confidential | © Marketo, Inc. Page 9
Provider of tax filing software wants to drive adoption and conversion of free
trials by reacting to user activity/inactivity
10. How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 10
Leverage complex business objects and relationships to
drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
12. Evolving The Platform
Marketo Proprietary and Confidential | © Marketo, Inc. Page 12
Relational
SQL-driven for
enterprise ACID
needs
NoSQL
100x segmentation
acceleration via Solr
Federated
IOT-ready architecture for
billions of interactions
2012
2.7 Billion Emails
125 Billion Activities
2015
18 Billion Emails
500 Billion Activities
2020
100 Billion Emails
25 Trillion Activities
13. How does the Marketo Platform help you?
Marketo Proprietary and Confidential | © Marketo, Inc. Page 13
Leverage complex business objects and relationships to
drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
Editor's Notes 16 years designing, implementing and integrating enterprise software solutions
Last 6 years focused on digital marketing