2. Webinar 16/02/2012
Content
Introduction to Business Intelligence (5 min.)
BI at Marketing & Sales (2.5 min.)
Sales analytics, Sales activity control, On-off marketing Intelligence(5 min.)
LITEBI 3 Demo – ACOMP (10 min.)
Q & A (10-15min.)
3. Webinar 16/02/2012
What is Business Intelligence?
Software tools that allow to turn data into
useful information to take better decisions
Business Control Savings
+ Information Time and Money
+ Updated Automatic Procedures
+ Visual No Maintenance
+ Flexible Less spreadsheets / Manual reports
4. Webinar 16/02/2012
Cloud Computing
Easy Affordable
Online Plataform SaaS / Cloud Computing
No installation Pay-as-you-go
No maintenance No license costs
Easy Interface No hardware investment
Software Service
6. Webinar 16/02/2012
Using BI at Sales & Marketing
OLAP
CRM / ERP
Dashboards
Data Integration Business Intelligence Maps
Solution
VP os Sales,
Mailing
Other sources CMO,
Salesperson,
Workspace CEO, etc..
I know what is and I can analyze which I can analyze and I get easy access to
what isn’t working. members of my understand the information on my I get updated sales
Where and how we team are performing evolution of my sales, prospects, KPIs i can trust
are getting results. better. campaigns goals, etc…
VP Sales Area Manager Marketing Sales CEO
Manager
7. Webinar 16/02/2012
Sales Analytics
Some Examples
Data Source (ERP, Accounting, …)
Metrics
Quantity Sold, Avg. Price, Total Sales, Cost,
Margin / Profit, Quantity Ordered, …
8. Webinar 16/02/2012
Sales Activity
Some examples (control calls, visits, the
pipeline, outlooks, etc..)
Data Source (CRM)
Metrics
Total Calls, Total Visits, Total Opportunities,
Conversion rate (lead to opportunity,
opportunity to sale), Sales Activity cost.
9. Webinar 16/02/2012
Offline Marketing
Some Examples (Market Intelligence)
Data Source (CRM, ERP, Purchased
Databases)
Metrics
Leads, Opportunities, AVL (Average Lifetime
value), Number of customers, Number of
potential customers, etc…
