There are so many marketing strategies and marketing firms in singapore to choose from and PR, or Public Relations, is said to be one of the most effective in attaining maximum ROI. http://www.roi-strategy.com

1. Making Use Of Public Relations for Better ROI
Maximising ROI, or Return on Investment, is probably one of the most
sought-after goals in the business world. Who does not want to reap the
profits of their investment? There are so many marketing strategies and
marketing firms in singapore to choose from and PR, or Public Relations,
is said to be one of the most effective in attaining maximum ROI.
It is the main goal of PR personnel to enhance a company’s reputation by
maintaning its public image. It is their job to present the company at its best
and to protect its reputation. The way the public views the company depends
on them.
PR can be executed in various ways. Media relations and lobbying, speaking
at conferences, starting an online viral campaign and sponsorship are just a
few of the most commonly used PR strategies. PR strategies vary for a
short-term campaign, such as product launches, to longer-term strategies,
such as brand building. PR is almost always mistaken for advertising. This is
not the case.
PR is not advertising and vice versa. Yes, PR and advertising are two
different marketing strategies. In advertising, you have to pay for the
mention of your company in the media while in PR, you obtain publicity
through free media exposure. And since PR, as many marketing experts
insist, is more effective in enhancing brand awareness, it is also known to be
more effective in helping a company attain marketing ROI fast. What makes
PR more efficient in generating leads is the fact that third-party
endorsements (such as what PR can give) support a business with
credibility. Consumers tend to believe a third-party article or an event being
covered by media compared to what they see on TV commercials. PR is,
therefore, one of the most effective, if not the most effective way, in getting
a business to attain maximum marketing ROI.
If you want to maximise your business’ marketing ROI through PR, why not
seek advice from the experts of branding agency Singapore? Let Roi
Strategy Consultants help you attain the maximum ROI on your marketing
activities. With Roi Strategy Consultants’ expertise and long experienced in
PR and marketing, you can be assured that your business is in good hands.
http://www.roi-strategy.com