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5 Tips For Creating the Best Brand You Can
1. 5 Tips for Creating The Best Brand You Can
Brand is everything, your brand is your business, it is how people perceive you, how they identify you and how
they connect with you. Creating the best possible brand is a core business function. Here are 5 tips for creating
the best brand you can:
•Customer focused- a good brand understands who the target audience are and is designed to appeal to them.
The audience you are aiming to attract needs to be at the core of your brand, it has to attract and hold them.
•Brand consistency- Every part of your brand, from your name to your logo, needs to be consistent, they need to
work together. They must have the same feel and look.
•Positioning- a good brand will be ‘positioned’, it will be created with awareness of competitors and is created so
that it is differentiated from them.
•Simplicity- all good brands are simple, they try to evoke one or two emotions, they try to express one or two
values, too much will result in confusion.
•Same across different mediums- a good brand will be able to be used in a variety of mediums, from radio ads to
newspaper ads, from TV ads to internet ads, while retaining cohesiveness.
Article Source: http://www.marketingconnxtion.com.au