Mark Stevens New Media Drivers License Final Presentation

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Homework assignment: Digital Marketing

Homework assignment: Digital Marketing

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  • 1. New digital marketing strategy. Separating from the crowd.
  • 2. There are many well known bicycle companies.Searches find many of them ahead of you for common terms. Trek Schwinn Kona Mongoose Fuji Etc. Our goal is to change that.Photo by: mikebaird Make Cannondale # 1 in search results.
  • 3. You sell different types of bikes. To different types of people.Photo by: Anomalily
  • 4. Increase use of different content channels. Leverage the blending of search results.Photo by: Steve Rhodes
  • 5. Different Content. Different Channels. Same Objective.Photo by: B Tal
  • 6. Persona focus. Different people – different interests. Different lingo and topics. Same core values and message.Photo by: Jasmic
  • 7. Stay focused on what makes Cannondale different. Technology. Engineering. Hand craftsmanship. Passion.Photo by: Sethladd
  • 8. Currently, even Schwinn has a higher social media scorethan Cannondale! Cannondale riders are passionate. Cannondale people are passionate. Leverage the passion!Photo by Mike Cugh
  • 9. What will this cost?$ 575,000 Total• $ 350,000 Adword budget• $ 25,000 blogger outreach program• 2 Full Time Digital Marketing Specialists plus management• $ 75,000 development of video and other related content Photo by Elly Blue
  • 10. When can we expect success? 1-3 Months • Research, Training • Content Development • Adword evolution 4-6 Months • Blogging actions • Discussion engagement 7-12 Months • Refinement • Enhanced involvement