Your SlideShare is downloading. ×
Mark Stevens New Media Drivers License Final Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Mark Stevens New Media Drivers License Final Presentation

243
views

Published on

Homework assignment: Digital Marketing

Homework assignment: Digital Marketing

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
243
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. New digital marketing strategy. Separating from the crowd.
  • 2. There are many well known bicycle companies.Searches find many of them ahead of you for common terms. Trek Schwinn Kona Mongoose Fuji Etc. Our goal is to change that.Photo by: mikebaird Make Cannondale # 1 in search results.
  • 3. You sell different types of bikes. To different types of people.Photo by: Anomalily
  • 4. Increase use of different content channels. Leverage the blending of search results.Photo by: Steve Rhodes
  • 5. Different Content. Different Channels. Same Objective.Photo by: B Tal
  • 6. Persona focus. Different people – different interests. Different lingo and topics. Same core values and message.Photo by: Jasmic
  • 7. Stay focused on what makes Cannondale different. Technology. Engineering. Hand craftsmanship. Passion.Photo by: Sethladd
  • 8. Currently, even Schwinn has a higher social media scorethan Cannondale! Cannondale riders are passionate. Cannondale people are passionate. Leverage the passion!Photo by Mike Cugh
  • 9. What will this cost?$ 575,000 Total• $ 350,000 Adword budget• $ 25,000 blogger outreach program• 2 Full Time Digital Marketing Specialists plus management• $ 75,000 development of video and other related content Photo by Elly Blue
  • 10. When can we expect success? 1-3 Months • Research, Training • Content Development • Adword evolution 4-6 Months • Blogging actions • Discussion engagement 7-12 Months • Refinement • Enhanced involvement