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Mark Stevens - Social Media Drivers License Final


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Ten slides on a Digital Marketing Strategy Proposal for Cannondale

Published in: Business, Technology
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Mark Stevens - Social Media Drivers License Final

  1. 1. New digital marketing strategy. Separating from the crowd.
  2. 2. Photo by: mikebaird There are many well known bicycle companies. Searches find many of them ahead of you for common terms. Trek Schwinn Kona Mongoose Fuji Etc. Our goal is to change that. Make Cannondale # 1 in search results.
  3. 3. Photo by: Anomalily You sell different types of bikes. To different types of people.
  4. 4. Photo by: Steve Rhodes Increase use of different content channels. Leverage the blending of search results.
  5. 5. Photo by: B Tal Different Content. Same Objective. Different Channels.
  6. 6. Photo by: Jasmic Persona focus. Different people – different interests. Different lingo and topics. Same core values and message.
  7. 7. Photo by: Sethladd Stay focused on what makes Cannondale different. Technology. Engineering. Hand craftsmanship. Passion.
  8. 8. Photo by Mike Cugh Currently, even Schwinn has a higher social media score than Cannondale! Cannondale riders are passionate. Cannondale people are passionate. Leverage the passion!
  9. 9. Photo by Elly Blue What will this cost? <ul><li>$ 575,000 Total </li></ul><ul><li>$ 350,000 Adword budget </li></ul><ul><li>$ 25,000 blogger outreach program </li></ul><ul><li>2 Full Time Digital Marketing Specialists plus management </li></ul><ul><li>$ 75,000 development of video and other related content </li></ul>
  10. 10. When can we expect success? <ul><li>1-3 Months </li></ul><ul><li>Research, Training </li></ul><ul><li>Content Development </li></ul><ul><li>Adword evolution </li></ul><ul><li>4-6 Months </li></ul><ul><li>Blogging actions </li></ul><ul><li>Discussion engagement </li></ul><ul><li>7-12 Months </li></ul><ul><li>Refinement </li></ul><ul><li>Enhanced involvement </li></ul>