Video marketing is the most successfully used marketing tool today. And YouTube is WITHOUT a doubt the most robust video marketing resource. It’s currently the second most used search engine in the world (behind Google). There are a dozens things you can do for your business on YouTube, such as introduce your brand, boost traffic, generate leads, and much more. And if you use these 7 strategies, YouTube can be a surefire way to fuel the success of your business. So read on.

1. HOW
TO
GENERATE
FREE
LEADS
FROM
YOUTUBE
AND
CREATE
A
PROFITABLE
CHANNEL

2. VIDEO
MARKETING
IS
THE
MOST
SUCCESSFULLY
USED
MARKETING
TOOL
TODAY...

3. IN
FACT,
YOUTUBE
IS
THE
SECOND
MOST
USED
SEARCH
ENGINE
IN
THE
WORLD
(BEHIND
GOOGLE).

4. There
are
lots
of
things
you
can
do
for
your
business
on
YouTube:
introduce
your
brand,
collect
leads,
present
your
products,
educate
your
audience,
and
many
more…

5. BUT
only
if
you
know
how
to
press
the
right
buttons…

6. You
could
have
THOUSANDS
of
leads
joining
your
email
list
on
autopilot.

7. Sure
the
BBC
(Big
Business
Club)
has
way
more
money
than
you
to
dump
into
marketing…

8. But
all
your
small
business
needs
is
CREATIVE
and
ENGAGING
content
to
compete.

9. Lucky
for
you,
it’s
easy
to
create
a
YouTube
channel…you’ll
just
need
some
time
to
make
it
rock.

10. Use
these
7
steps
to
generate
free
YouTube
leads
and
create
a
profitable
channel…

11. #1
CREATE
A
WELL-­‐DESIGNED
YOUTUBE
CHANNEL

12. A
channel
trailer
is
a
great
way
to
hook
your
prospects.
Make
it
attention
grabbing,
1-­‐2
minutes
in
length,
and
focused
on
your
business’s
Unique
Selling
Proposition…

13. Consider
getting
YouTube
channel
art
made
at
Fiverr
and
99designs,
or
Canva
if
you
want
to
do
it
yourself.

14. #2
BOOST
TRAFFIC
WITH
YOUTUBE
KEYWORD
RESEARCH

15. When
it
comes
to
YouTube
marketing,
keyword
research
isn’t
just
the
first
step…it’s
an
important
one
that
can
help
you
take
a
serious
shortcut
to
success.

16. We
use
the
Google Adwords
Keyword Planner
to
generate
a
list
of
popular
keywords.

17. Invest
the
time
and
effort
it
takes
to
generate
a
list
of
key
words
and
phrases
that
your
best
prospects
are
likely
to
be
searching
for.

18. #3
YOUTUBE
VIDEO
CONTENT
RULES
OF
ENGAGEMENT

19. Once
you’ve
created
a
list
of
solid
keywords,
the
next
step
is
to
create
video
content.

20. Focus
on
just
ONE
specific
topic
in
each
video
-­‐
the
videos
you
create
must
be
ULTRA
SPECIFIC.

21. Before
2014,
YouTube
ranked
videos
that
simply
had
a
lot
of
views
over
a
short
period
of
time
at
the
top…
The
emphasis
now
is
on
quality
and
engagement.

22. And
ranking
priority
is
given
based
on
‘watch’
time…

23. As
long
as
you’re
creating
valuable,
engaging,
ultra
specific
video
content
that
people
watch
all
the
way
through,
you
have
a
shot
at
the
top.

24. Shorter
videos
perform
better
than
longer
ones.
In
fact,
we
like
to
keep
them
between
2-­‐5
minutes.

25. Don’t
get
ahead
of
yourself
with
video
editing…some
of
the
best
YouTube
videos
were
actually
shot
on
a
smartphone!

26. To
keep
viewers
coming
in
and
score
free
leads
with
YouTube,
cultivate
consistency
with
your
YouTube
videos.
If
you
decide
to
publish
a
video
every
week,
make
sure
you
do
so.
If
it’s
4
videos
per
week,
keep
it
up.

27. FIND
A
SCHEDULE
THAT’S
REALISTIC
YOU
CAN
STICK
TO.

28. #4
USE
SIMPLE
YOUTUBE
SEO
STRATEGIES
TO
BOOST
TRAFFIC

29. Your
primary
goal
is
to
score
free
leads
with
YouTube.
So,
you
need
lots
of
traffic
and
views.

30. Keyword
research
is
great…but
it’s
the
little
bit
of
extra
work
that’s
going
to
give
you
the
edge
over
your
competition….because
optimization
is
key.

31. Optimize
Video
Metadata
-­‐
title,
description
and
tags.
Optimizing
your
metadata
helps
rank
your
Video
both
on
YouTube
and
Google.

32. Video
Title
-­‐
descriptive,
short
and
to
the
point.
Include
your
keywords,
but
don’t
just
overdo
it.
The
title
carries
a
lot
of
weight,
so
make
it
natural
and
clean.
The
YouTube
keyword
suggestion
tool
is
a
great
way
to
find
good
ideas
for
your
video
title…

33. Video
Description
-­‐
write
a
lengthy
description
of
what
the
video
content
is
all
about.
Include
a
relevant
URL
to
your
website
at
the
beginning
of
your
description.
After
the
URL,
your
most
significant
keywords
within
the
first
couple
of
sentences.
Aim
for
at
least
250
words.

34. Optimize
the
Tags
-­‐
Include
10-­‐20
tags
per
video,
using
relevant
keywords.
And
pay
your
keyword
list
another
visit.

35. #5
BOOST
ENGAGEMENT
WITH
YOUTUBE
PLAYLISTS

36. Use
playlists
to
group
similar
videos
together
-­‐
making
your
channel
better
organized
and
more
meaningful.

37. Create
keyword
focused
titles
for
your
playlists.
Provide
a
correct
description
for
the
playlist.
Make
the
description
as
long
as
it
needs
to
be.

38. #6
BOOST
LEADS
WITH
YOUTUBE
ANNOTATIONS

39. Use
YouTube
annotations
to
add
strategic
Call-­‐To-­‐Action
links
to
your
videos.
Annotations
convert
viewers
into
leads
by
taking
them
to
your
Landing
Page
where
they
can
opt-­‐in
to
email
list.

40. This
is
where
you
put
your
call
to
action
-­‐
ask
viewers
to
subscribe
to
your
channel
for
free
training,
join
a
list
to
get
a
free
gift,
or
comment
on
your
videos
for
expert
courses
and
free
premium
resources!

41. At
7
Figure
Automation,
we
like
to
think
of
YouTube
annotations
as
clickable
display
advertisements…

42. You
can
use
them
to
generate
leads,
get
more
social
followers
and
direct
people
to
your
website.

43. Tip
#1:
Show
annotations
only
in
the
first
10%
and
the
last
10%
of
the
video!

44. Tip
#2:
Only
use
one
annotation
at
a
time.
Don’t
tell
people
to
do
many
things
at
once!

45. #7
AVOID
THESE
3
YOUTUBE
ROOKIE
MISTAKES

46. Mistake
#1:
Don’t
bombard
viewers
with
all
of
your
content.
Make
a
point
to
only
showcase
the
best
parts
of
your
business
on
your
channel.

47. Mistake
#2:
Don’t
shuffle
consumer
content
with
corporate
content.
Use
playlists
to
make
groups
of
related
videos.

48. Mistake
#3:
Don’t
order
your
videos
by
popularity.
Focus
on
pushing
the
kind
of
content
that’s
currently
most
relevant
to
your
business.
Relevance
is
more
important
than
popularity.

49. Start
applying
these
tips
to
INSTANTLY
boost
your
YouTube
marketing
results.

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This
Useful?
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The
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Profit
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