Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith

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Join world-renowned Facebook marketing specialist, Mari Smith, on this free webinar. REGISTER HERE: http://marismith.com/fbwebinar. Mari will take you on a deep dive of her proven step-by-step Seven Strategy Sequence for generating measurable results on Facebook.
In this packed session, you'll walk away with:
*A clear understanding of all Facebook's changes and how to take full advantage of the best features. (Hint: it doesn't have to be time-consuming!)
*A content, engagement and conversion plan that yields profits. (Hint: you'll find out the #1 reason businesses fail on Facebook!)
*A handy guide for best practices, unspoken protocol and general etiquette on Facebook. (Hint: everything you do and don't do speaks volumes about who you are and how you conduct your business.)

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Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith

  1.  
  2. <ul><li>#fbwebinar </li></ul><ul><li>www.tweetchat.com </li></ul>
  3.  
  4. <ul><li>5,000 in five days! </li></ul>
  5. <ul><li>Replay video + MP3 audio + handouts </li></ul><ul><li>Be sure to register at: </li></ul><ul><ul><li>www.marismith.com/fbwebinar </li></ul></ul>
  6. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul>
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  8. <ul><li>550 million active members </li></ul><ul><li>Half log on daily </li></ul><ul><li>Average session time = 55 minutes! </li></ul>
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  10. <ul><li>Like other Pages </li></ul><ul><li>Post content on other Pages </li></ul><ul><li>Comment/like on other Pages’ wall content </li></ul><ul><li>Post on Profiles with wall set to “Everyone” </li></ul>
  11. <ul><li>To network with other businesses </li></ul><ul><li>Suggestions for best practices: </li></ul><ul><ul><li>Always sign posts with your name </li></ul></ul><ul><ul><li>Network on non-competitive Pages </li></ul></ul><ul><ul><li>Add value – be of help, but don’t take away from the Page owner </li></ul></ul><ul><ul><li>Be careful of just liking content </li></ul></ul><ul><ul><li>Think about how you come across </li></ul></ul><ul><ul><li>“ What is my deepest intent?” </li></ul></ul>
  12. <ul><li>Choose default </li></ul>
  13. <ul><li>No longer chronological </li></ul><ul><li>Posts are in “popularity” order. </li></ul><ul><li>NOTE: every Facebook user sees Page walls differently </li></ul>
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  15. <ul><li>Click More > Edit to reorder. </li></ul><ul><li>Rename 3 rd party apps: Edit Page > Apps > Edit Settings </li></ul>
  16. <ul><li>Five latest uploaded or tagged photos </li></ul><ul><li>Doesn’t include fan photos </li></ul><ul><li>Include CTAs on your images! </li></ul><ul><li>970x680 – leave a margin </li></ul>
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  19. <ul><li>Red on-site Likes + Activity </li></ul>
  20. <ul><li>Formerly “Favorites” </li></ul><ul><li>Now select from any Page your Page Likes </li></ul><ul><li>Use to showcase brands/businesses/people you support </li></ul>
  21. <ul><li>Create your own app </li></ul><ul><li>Flexibility – add pages from your own website… </li></ul><ul><li>… just use a service! </li></ul>
  22. <ul><li>To help the world connect & communicate more effectively… </li></ul>
  23. <ul><li>Objective </li></ul><ul><li>DESIGN Strategy </li></ul><ul><li>CONTENT Strategy </li></ul><ul><li>PROMOTION Strategy </li></ul><ul><li>ENGAGEMENT Strategy </li></ul><ul><li>CONVERSION Strategy </li></ul><ul><li>TRACK & MEASURE Strategy </li></ul><ul><li>SCALABILITY Strategy </li></ul>
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  25. <ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services </li></ul><ul><li>Increase event registrations </li></ul><ul><li>Get media attention/contacts </li></ul><ul><li>Connect with JV partners </li></ul><ul><li>Establish yourself as a leading authority </li></ul><ul><li>Improve customer service </li></ul>
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  28. <ul><li>Custom tab converts to fans at 47% vs. wall at 23%. </li></ul>
  29. <ul><li>50/50 </li></ul><ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter Lists </li></ul></ul><ul><ul><li>Facebook Lists </li></ul></ul><ul><ul><li>Ezine subsriptions </li></ul></ul><ul><ul><li>Alltop.com </li></ul></ul>
  30. <ul><li>“ The more similar we are, the more invisible we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
  31. <ul><li>Facebook friends, Ads, Events, Groups, other Pages? </li></ul><ul><li>“ Think outside Facebook!” </li></ul><ul><ul><li>Twitter, LinkedIn </li></ul></ul><ul><ul><li>Your blog and ezine </li></ul></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Print media </li></ul></ul><ul><li>“ Radical Strategic Visibility” </li></ul>
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  34. <ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li></ul><ul><li>Make it really easy for people to buy from you! </li></ul>
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  39. <ul><li>I don’t have TIME! </li></ul><ul><li>Social Media seems like a full time JOB! </li></ul><ul><li>I don’t want to have to LEARN it all. </li></ul><ul><li>I want to protect my PRIVACY. </li></ul><ul><li>I want to protect my CONTENT. </li></ul><ul><li>I don’t know what I should DELEGATE. </li></ul><ul><li>Do Facebook ADS really work? </li></ul><ul><li>I don’t know the social media BEST PRACTICES. </li></ul><ul><li>I don’t know which sources to TRUST. </li></ul><ul><li>I’m not sure how I’d measure any real RESULTS. </li></ul><ul><li>Can you really make MONEY using social media? </li></ul>
  40. <ul><li>2.5 day in-depth social media training </li></ul><ul><li>Complete with Mari’s “Ninja Tricks”! </li></ul><ul><li>www.weekendwithmari.com </li></ul>
  41.  
  42. <ul><li>www.weekendwithmari.com </li></ul><ul><li>LIVE Tickets – one or two – Save $500! </li></ul><ul><ul><li>Enter this code: 500discount </li></ul></ul><ul><li>VIRTUAL Ticket – Save $100 </li></ul><ul><ul><li>Enter this code: 100discount </li></ul></ul>
  43. <ul><li>Two-day immersion for LIVE & VIRTUAL: April 1 & 2, 2011 </li></ul><ul><li>Half-day Beginners’ Bootcamp for LIVE: March 31, 2011 (day before) </li></ul><ul><li>Half-day Beginners’ Bootcamp for VIRTUAL: March 23, 2011 (week before) </li></ul>
  44. <ul><li>Attend LIVE or VIRTUAL?!  </li></ul><ul><li>FAST ACTION BONUS: </li></ul><ul><li>5 “Social Profile Critiques” </li></ul><ul><li>First 2 live tickets </li></ul><ul><li>First 3 virtual tickets </li></ul>
  45. <ul><li>See: www.weekendwithmari.com </li></ul>

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