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Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith
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Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith

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Join world-renowned Facebook marketing specialist, Mari Smith, on this free webinar. REGISTER HERE: http://marismith.com/fbwebinar. Mari will take you on a deep dive of her proven step-by-step Seven …

Join world-renowned Facebook marketing specialist, Mari Smith, on this free webinar. REGISTER HERE: http://marismith.com/fbwebinar. Mari will take you on a deep dive of her proven step-by-step Seven Strategy Sequence for generating measurable results on Facebook.
In this packed session, you'll walk away with:
*A clear understanding of all Facebook's changes and how to take full advantage of the best features. (Hint: it doesn't have to be time-consuming!)
*A content, engagement and conversion plan that yields profits. (Hint: you'll find out the #1 reason businesses fail on Facebook!)
*A handy guide for best practices, unspoken protocol and general etiquette on Facebook. (Hint: everything you do and don't do speaks volumes about who you are and how you conduct your business.)

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Transcript

  • 1.  
  • 2.
    • #fbwebinar
    • www.tweetchat.com
  • 3.  
  • 4.
    • 5,000 in five days!
  • 5.
    • Replay video + MP3 audio + handouts
    • Be sure to register at:
      • www.marismith.com/fbwebinar
  • 6.
    • Bubbly Scottish-Canadian!
    • Relationship + Internet = Social Media!
    • “ The Pied Piper of Facebook”
  • 7.  
  • 8.
    • 550 million active members
    • Half log on daily
    • Average session time = 55 minutes!
  • 9.  
  • 10.
    • Like other Pages
    • Post content on other Pages
    • Comment/like on other Pages’ wall content
    • Post on Profiles with wall set to “Everyone”
  • 11.
    • To network with other businesses
    • Suggestions for best practices:
      • Always sign posts with your name
      • Network on non-competitive Pages
      • Add value – be of help, but don’t take away from the Page owner
      • Be careful of just liking content
      • Think about how you come across
      • “ What is my deepest intent?”
  • 12.
    • Choose default
  • 13.
    • No longer chronological
    • Posts are in “popularity” order.
    • NOTE: every Facebook user sees Page walls differently
  • 14.  
  • 15.
    • Click More > Edit to reorder.
    • Rename 3 rd party apps: Edit Page > Apps > Edit Settings
  • 16.
    • Five latest uploaded or tagged photos
    • Doesn’t include fan photos
    • Include CTAs on your images!
    • 970x680 – leave a margin
  • 17.  
  • 18.  
  • 19.
    • Red on-site Likes + Activity
  • 20.
    • Formerly “Favorites”
    • Now select from any Page your Page Likes
    • Use to showcase brands/businesses/people you support
  • 21.
    • Create your own app
    • Flexibility – add pages from your own website…
    • … just use a service!
  • 22.
    • To help the world connect & communicate more effectively…
  • 23.
    • Objective
    • DESIGN Strategy
    • CONTENT Strategy
    • PROMOTION Strategy
    • ENGAGEMENT Strategy
    • CONVERSION Strategy
    • TRACK & MEASURE Strategy
    • SCALABILITY Strategy
  • 24.  
  • 25.
    • Build your email list
    • Drive traffic to your blog
    • Sell more products/services
    • Increase event registrations
    • Get media attention/contacts
    • Connect with JV partners
    • Establish yourself as a leading authority
    • Improve customer service
  • 26.  
  • 27.  
  • 28.
    • Custom tab converts to fans at 47% vs. wall at 23%.
  • 29.
    • 50/50
    • Yours + “OPC: Other People’s Content”
      • Blogs
      • Twitter Lists
      • Facebook Lists
      • Ezine subsriptions
      • Alltop.com
  • 30.
    • “ The more similar we are, the more invisible we become.”
      • David Tyreman
  • 31.
    • Facebook friends, Ads, Events, Groups, other Pages?
    • “ Think outside Facebook!”
      • Twitter, LinkedIn
      • Your blog and ezine
      • Offline
      • Print media
    • “ Radical Strategic Visibility”
  • 32.  
  • 33.  
  • 34.
    • FIRST build tons of value, social equity
    • Space out your offers
    • Clear CTAs
    • Make it really easy for people to buy from you!
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.
    • I don’t have TIME!
    • Social Media seems like a full time JOB!
    • I don’t want to have to LEARN it all.
    • I want to protect my PRIVACY.
    • I want to protect my CONTENT.
    • I don’t know what I should DELEGATE.
    • Do Facebook ADS really work?
    • I don’t know the social media BEST PRACTICES.
    • I don’t know which sources to TRUST.
    • I’m not sure how I’d measure any real RESULTS.
    • Can you really make MONEY using social media?
  • 40.
    • 2.5 day in-depth social media training
    • Complete with Mari’s “Ninja Tricks”!
    • www.weekendwithmari.com
  • 41.  
  • 42.
    • www.weekendwithmari.com
    • LIVE Tickets – one or two – Save $500!
      • Enter this code: 500discount
    • VIRTUAL Ticket – Save $100
      • Enter this code: 100discount
  • 43.
    • Two-day immersion for LIVE & VIRTUAL: April 1 & 2, 2011
    • Half-day Beginners’ Bootcamp for LIVE: March 31, 2011 (day before)
    • Half-day Beginners’ Bootcamp for VIRTUAL: March 23, 2011 (week before)
  • 44.
    • Attend LIVE or VIRTUAL?! 
    • FAST ACTION BONUS:
    • 5 “Social Profile Critiques”
    • First 2 live tickets
    • First 3 virtual tickets
  • 45.
    • See: www.weekendwithmari.com