Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith

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Bubbly Scottish-Canadian!
Relationship + Internet = Social Media!
“ The Pied Piper of Facebook”

550 million active members
Half log on daily
Average session time = 55 minutes!

Like other Pages
Post content on other Pages
Comment/like on other Pages’ wall content
Post on Profiles with wall set to “Everyone”

To network with other businesses
Suggestions for best practices:
Always sign posts with your name
Network on non-competitive Pages
Add value – be of help, but don’t take away from the Page owner
Be careful of just liking content
Think about how you come across
“ What is my deepest intent?”

Choose default

No longer chronological
Posts are in “popularity” order.
NOTE: every Facebook user sees Page walls differently

Click More > Edit to reorder.
Rename 3 rd party apps: Edit Page > Apps > Edit Settings

Five latest uploaded or tagged photos
Doesn’t include fan photos
Include CTAs on your images!
970x680 – leave a margin

Red on-site Likes + Activity

Formerly “Favorites”
Now select from any Page your Page Likes
Use to showcase brands/businesses/people you support

Create your own app
Flexibility – add pages from your own website…
… just use a service!

To help the world connect & communicate more effectively…

Objective
DESIGN Strategy
CONTENT Strategy
PROMOTION Strategy
ENGAGEMENT Strategy
CONVERSION Strategy
TRACK & MEASURE Strategy
SCALABILITY Strategy

Build your email list
Drive traffic to your blog
Sell more products/services
Increase event registrations
Get media attention/contacts
Connect with JV partners
Establish yourself as a leading authority
Improve customer service

Custom tab converts to fans at 47% vs. wall at 23%.

50/50
Yours + “OPC: Other People’s Content”
Blogs
Twitter Lists
Facebook Lists
Ezine subsriptions
Alltop.com

“ The more similar we are, the more invisible we become.”
David Tyreman

Facebook friends, Ads, Events, Groups, other Pages?
“ Think outside Facebook!”
Twitter, LinkedIn
Your blog and ezine
Offline
Print media
“ Radical Strategic Visibility”

FIRST build tons of value, social equity
Space out your offers
Clear CTAs
Make it really easy for people to buy from you!

I don’t have TIME!
Social Media seems like a full time JOB!
I don’t want to have to LEARN it all.
I want to protect my PRIVACY.
I want to protect my CONTENT.
I don’t know what I should DELEGATE.
Do Facebook ADS really work?
I don’t know the social media BEST PRACTICES.
I don’t know which sources to TRUST.
I’m not sure how I’d measure any real RESULTS.
Can you really make MONEY using social media?

2.5 day in-depth social media training
Complete with Mari’s “Ninja Tricks”!
www.weekendwithmari.com

www.weekendwithmari.com
LIVE Tickets – one or two – Save $500!
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VIRTUAL Ticket – Save $100
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Two-day immersion for LIVE & VIRTUAL: April 1 & 2, 2011
Half-day Beginners’ Bootcamp for LIVE: March 31, 2011 (day before)
Half-day Beginners’ Bootcamp for VIRTUAL: March 23, 2011 (week before)

Attend LIVE or VIRTUAL?! 
FAST ACTION BONUS:
5 “Social Profile Critiques”
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See: www.weekendwithmari.com

http://www.marismith.com	2244
http://marismith.com	2052
http://facebookpro.nl	1919
http://storify.com	98
http://www.olafmolenaar.com	45
http://socialmedianederland.com	35
http://feeds.feedburner.com	33
http://www.cyberdivava.com	23
http://www.marketinginnovatie.org	11
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http://www.workshopsocialmedia.net	3
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http://www.socialmedia-strategie.info	2
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Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith

by Mari Smith on Feb 22, 2011

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Facebook Marketing Success: 7-Step Formula for Growing Your Business - by Mari Smith — Presentation Transcript