Social Media in Singapore

Social Mediain SingaporeBenjamin Figueroa

Age Structure Median Age O-14 yrs: 13.8% Total: 40.1 yrs 15-64 yrs: 77% 65 yrs and over: Male: 39.6 yrs Female: 40.6 yrs( Demographics 9.2% 2011 est) Population (2011 est) POP BREAKDOWN 4,740,737 CITIZENS 64%Rates (2011 est) Life NONPop. Growth: .817 % expectancy at RESIDENTS birth 26%Birth: 8.5 births/1,000 population Total pop: 82.14 yrs PERMANENTNet migration: 4.63 Male: 79.53 years RESIDENTSmigrant(S) / 1,000 Female: 84.96 years 11%population (2011 est)

INTERNET USERS (31-DEC-11): 3,658,400 INTERNET PENETRATION (%POP): 77.17% TOTAL HOURS SPENT ONLINE PER DIGITAL CONSUMER : 25 BROADBAND SUBSCRIBERS (JAN- INTERNET STATISTICS 11): 2,477,400 SOCIAL NETWORKING REACH: 82% “ Internet usage is surpassing time spent on traditional media69% OF USERS HAVE CONNECTED WITH such as television, radio, or printBRANDS ON SOCIAL NETWORKING SITES “ – Nielsen, Nov 2011

Facts About Digital Consumers in Singapore 77% maintain an 45% have an 85% own an activeactive YouTube internet Facebook profile capable phone profile 23% now have a 70% use a tablet computer smartphone in their homes

Top 5 Sites based on amount of traffic Top 5 Social Media Top 5 Websites Sites Google Singapore  Facebook Facebook  YouTube Google  BlogSpot YouTube  Wikipedia Yahoo  LinkedIn

Facebook Demographic User age distribution on Facebook Male/Female Ratio

Singapore Facebook Statistics # of Facebook users in Singapore – 2,602,880Top 5 Brands - # of users Top 5 Place - # of1. BlackBerry Singapore – 195,703 check-ins2. Starbucks Singapore – 158,544 1. Singapore Changi Airport3. Singapore Airlines – 136,811 (terminal 3) – 127,3734. KFC Singapore – 132,940 2. Changi Airport Terminal 1 –5. MDIS – 106,281 117,844 3. VivoCity – 106,909 Facebook has a 4. Bugis Junction – 92,618 56.13% population penetration in 5. East Coast Park – 51,178 Singapore and a 72.7% internet population penetration

Links to top 3 Facebook brandsBlackBerrySGStarbucks SingaporeSingapore Airlines

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