1. SEO Feb 27, 2012
At Chapman University, Orange
Search Engine Optimization
& Content Marketing
- Marieke Hensel
http://twitter.com/hensel
http://twitter.com/bpsocial

2. SEO Feb 27, 2012
At Chapman University, Orange
Intro
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3. SEO Feb 27, 2012
At Chapman University, Orange
What is Search Engine
Optimization?
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http://twitter.com/bpsocial

4. SEO Feb 27, 2012
At Chapman University, Orange
Please Tweet: I am attending the Meetup
“Using SEO to drive business to your
website” presented by @hensel

5. SEO Feb 27, 2012
At Chapman University, Orange
Intro
http://twitter.com/hensel
http://twitter.com/bpsocial

6. SEO Feb 27, 2012
At Chapman University, Orange
Etc.
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7. SEO Feb 27, 2012
At Chapman University, Orange
Market share Search Engines
Intro
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8. SEO Feb 27, 2012
At Chapman University, Orange
Pay Per Click vs. Organic
Intro
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9. SEO Feb 27, 2012
At Chapman University, Orange
Intro
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10. SEO Feb 27, 2012
At Chapman University, Orange
4 ingredients for successful
search engine rankings:
1. Positioning
2. On page optimization (code)
3. Textual optimization
4. Link building
http://twitter.com/hensel
http://twitter.com/bpsocial

11. SEO Feb 27, 2012
At Chapman University, Orange
Positioning
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12. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

13. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

14. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

15. SEO Feb 27, 2012
At Chapman University, Orange
SEO Keyword Success Formula
1. High Number of Searches
2. 100% relevancy
3. Low number of competing websites
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http://twitter.com/bpsocial

16. SEO Feb 27, 2012
At Chapman University, Orange
On Page Optimization (code)
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http://twitter.com/bpsocial

17. SEO Feb 27, 2012
At Chapman University, Orange
HTML Code
Please Tweet: I am attending the Meetup
“Using SEO to drive business to your
website” presented by @hensel

18. SEO Feb 27, 2012
At Chapman University, Orange
What platform are you using?
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http://twitter.com/bpsocial

19. SEO Feb 27, 2012
At Chapman University, Orange
SEO friendly Platforms
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20. SEO Feb 27, 2012
At Chapman University, Orange
Check the speed of your website
http://www.websiteoptimization.com/services/analyze/
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21. SEO Feb 27, 2012
At Chapman University, Orange
W3C Validation
The World Wide Web Consortium (W3C) is the main
international standards organization for the World Wide
Web (abbreviated WWW or W3).
http://validator.w3.org/
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22. SEO Feb 27, 2012
At Chapman University, Orange
Robots.txt
http://example.com/robots.txt
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23. SEO Feb 27, 2012
At Chapman University, Orange
RSS feeds (blog only)
Make sure your blog has an RSS feed and that it’s
accessible through the homepage.
http://twitter.com/hensel
http://twitter.com/bpsocial

24. SEO Feb 27, 2012
At Chapman University, Orange
Create a sitemap
Google Sitemap
google.com/webmasters/
Or through Wordpressplugin
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25. SEO Feb 27, 2012
At Chapman University, Orange
Textual Optimization
http://twitter.com/hensel
http://twitter.com/bpsocial

26. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
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27. SEO Feb 27, 2012
At Chapman University, Orange
1 Keyword Use in the Title Tag
2 Keyword Use as the First Word(s) of the Title Tag
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28. SEO Feb 27, 2012
At Chapman University, Orange
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<title>
1 2 Certified Personal Trainer - Orange County Fitness Bootcamp</title>
<meta name="description” …….
……….
</style>
</head>
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29. SEO Feb 27, 2012
At Chapman University, Orange
3 Keyword Use in the Root Domain Name
vs
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30. SEO Feb 27, 2012
At Chapman University, Orange
4 Keyword Use in H1 Headline Tag
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31. SEO Feb 27, 2012
At Chapman University, Orange
Please Tweet: I am attending the Meetup
“Using SEO to drive business to your
website” presented by @hensel

32. SEO Feb 27, 2012
At Chapman University, Orange
5 Keyword Use in the Internal Link Anchor Text
<a href=“http://www.ramadamaingate.com/category/blog/” alt=“Hotel
Anaheim & Disneyland Blog”>Blog</a>
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33. SEO Feb 27, 2012
At Chapman University, Orange
6 Keyword Use in the External Link Anchor Text
<a href="http://twitter.com/hensel" target="_blank” alt=“online
brand results strategist”>
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34. SEO Feb 27, 2012
At Chapman University, Orange
7 Keyword Use in the First Word(s) in the H1 Tag
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35. SEO Feb 27, 2012
At Chapman University, Orange
8 Keyword Use in the First 50-100 Words in HTML
Look in the Source code.
What does Google see?
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36. SEO Feb 27, 2012
At Chapman University, Orange
9 Keyword Use in the Page Name URL
http://www.website.com/folder/keyword
10 Keyword Use in the Page Folder URL
http://www.website.com/keyword/page
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37. SEO Feb 27, 2012
At Chapman University, Orange
11 Keyword Use in the H2-H6 Headline Tags
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38. SEO Feb 27, 2012
At Chapman University, Orange
12 Keyword Use in the Image ALT Tags
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39. SEO Feb 27, 2012
At Chapman University, Orange
13 Keyword Use / Number of Repetitions in the HTML Text
Use a Keyword Density tool:
http://tools.seobook.com/general/keyword-density/
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http://twitter.com/bpsocial

40. SEO Feb 27, 2012
At Chapman University, Orange
Or copy to Microsoft Word, and click on >Tools >Word Count
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41. SEO Feb 27, 2012
At Chapman University, Orange
14 Keyword Use in Image Names
Example: keyword.jpg)
Before: <imgsrc=“1.gif” width=“990” …
Now: <imgsrc=“hotels-anaheim-ca.gif" width="990” …
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42. SEO Feb 27, 2012
At Chapman University, Orange
15 Keyword Use in the <b> or <strong> Tags
<strong>bolder text has more impact in real life</strong>
and it has more impact on the search engine’s index as well
http://twitter.com/hensel
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43. SEO Feb 27, 2012
At Chapman University, Orange
16 Keyword Use in the META Description Tag
<meta name="description" content="Ramada Maingate at the
Park is a Disneyland Good Neighbor Hotel. If you need
accommodation near Disneyland, we're across the street
within walking distance!" />
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http://twitter.com/bpsocial

44. SEO Feb 27, 2012
At Chapman University, Orange
Link building
http://twitter.com/hensel
http://twitter.com/bpsocial

45. SEO Feb 27, 2012
At Chapman University, Orange
Manual link to your website
Automatic link to your website
http://twitter.com/hensel
http://twitter.com/bpsocial

46. SEO Feb 27, 2012
At Chapman University, Orange
Never Ever!
Link Farms
Triangular Linking Schemes Free for All link Submission
Submission to 250,000 directories
http://twitter.com/hensel
http://twitter.com/bpsocial

47. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

48. SEO Feb 27, 2012
At Chapman University, Orange
Be careful who you link to!
Firefox plugin that automatically shows Alexa ranking and
Google PageRank in browser:
www.quirk.biz/searchstatus
Or go to Alexa.com for Alexa ranking
http://twitter.com/hensel
http://twitter.com/bpsocial

49. SEO Feb 27, 2012
At Chapman University, Orange
Internal links
-Make sure you can get from any page to any page easily.
-Create ample links
http://twitter.com/hensel
http://twitter.com/bpsocial

50. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

51. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

52. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

53. SEO Feb 27, 2012
At Chapman University, Orange
Author credibility is important
http://twitter.com/hensel
http://twitter.com/bpsocial

54. SEO Feb 27, 2012
At Chapman University, Orange
Get influencers to share your blog
content/articles
http://twitter.com/hensel
http://twitter.com/bpsocial

55. SEO Feb 27, 2012
At Chapman University, Orange
Links from other sites:
- Watch out for "NOINDEX,NOFOLLOW” in source code
- Watch out for robots.txt* (file on domain)
- Watch out for rel="nofollow” (in source code, next to link)
- Slow website – Google doesn’t wait
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http://twitter.com/bpsocial

56. SEO Feb 27, 2012
At Chapman University, Orange
External links – Social Bookmarking
-Stumble Upon
-Digg
-Del.icio.us
-Reddit
-Pinterest!
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http://twitter.com/bpsocial

57. SEO Feb 27, 2012
At Chapman University, Orange
External links - Other
-Two-way trade
-Directories in your industries (for businesses, events, trade
organizations, chamber, etc)
-Press releases (never forget!)
-Guest blogging on other blogs
-Comments on blogs
-Wikipedia (if you can!)
http://twitter.com/hensel
http://twitter.com/bpsocial

58. SEO Feb 27, 2012
At Chapman University, Orange
Why do people want to link to your site? Article?
-Similar industry, not competing, add-on
-Good information, relevant info for their market
-Credibility (Board of Advisors, awards)
http://twitter.com/hensel
http://twitter.com/bpsocial

59. SEO Feb 27, 2012
At Chapman University, Orange
Create remarkable content
Submit great articles, graphs, pictures to StumbleUpon
Triberr.com – create join a bloggers community
Blog more…
http://twitter.com/hensel
http://twitter.com/bpsocial

60. SEO Feb 27, 2012
At Chapman University, Orange
Make your website Social Media Friendly
-Facebook
-Twitter
-LinkedIn
-StumbleUpon
-Pinterest
Cevhershareplugin
http://www.wpusta.com/cevhershare/
http://twitter.com/hensel
http://twitter.com/bpsocial

61. SEO Feb 27, 2012
At Chapman University, Orange
Optimize for business Home Page
1. City/Geographic Location
2. Phone number
3. Call to Action + Form
4. Call to action/Sig under blog post and/or have banner/offer on the
side
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http://twitter.com/bpsocial

62. SEO Feb 27, 2012
At Chapman University, Orange
http://twitter.com/hensel
http://twitter.com/bpsocial

63. SEO Feb 27, 2012
At Chapman University, Orange
Any ?
Marieke Hensel
www.brandingpersonality.com
http://twitter.com/hensel
1-877-747-3263
http://twitter.com/hensel
http://twitter.com/bpsocial