Mobile Marketing Media Mix
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A snapshot of mobile marketing categorised in line with the Earned, Bought and Owned Media Model.
![BOUGHT:
Mobile Media Buy
Marketing Mobile Web Banners
Media Mix In-App-vertising
App-sponsorship
EARNED:
Social/Community
! OWNED:
Brand Developed
M.Sites
Brand Apps
Brand Apps Mobile Content
Third Party Apps SMS Lists
Mobile Access to Mobile S.E.M
Social Networks Sales Promotions
by marek wolski [http://thrutre.es]](https://image.slidesharecdn.com/mobilemediamix-100430070315-phpapp01/85/Mobile-Marketing-Media-Mix-1-320.jpg)
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Mobile Marketing Media Mix
- 1. BOUGHT: Mobile Media Buy Marketing Mobile Web Banners Media Mix In-App-vertising App-sponsorship EARNED: Social/Community ! OWNED: Brand Developed M.Sites Brand Apps Brand Apps Mobile Content Third Party Apps SMS Lists Mobile Access to Mobile S.E.M Social Networks Sales Promotions by marek wolski [http://thrutre.es]