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Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
Week 6 company assignment
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Week 6 company assignment

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  • 1. Two Car brewing Company<br />Marcus Schroeder<br />
  • 2. Two Car Brewing Company<br />When was the last time you enjoyed a locally brewed craft beer?<br />The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US.<br />The Facts: Florida ranks #41 nationwide in the number of breweries per capita.<br />
  • 3. Two Car Brewing Company<br />WE MAKE GREAT BEER!<br />The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants.<br />Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.<br />
  • 4. Two Car Brewing Company<br />The Industry<br />Dogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009.<br />Dogfish Head only produces 0.0002% of the world’s beer.<br />The beer industry is HUGE!<br />
  • 5. Two Car Brewing Company<br />Target Market<br />Two Car will initially target local craft beer drinkers<br />Craft beer currently accounts for approximately 5% of the beer sold in the US.<br />Two Car Brewing Company will not target the “light lager” beer market. Huge, multinational corporations currently control 95% of this market.<br />
  • 6. Two Car Brewing Company<br />Top 3 Competitors<br />Tampa Bay Brewing Company<br />Dunedin Brewery<br />Cigar City Brewing Company<br />
  • 7. Two Car Brewing Company<br />Business Model<br />Provide an alternative for local restaurants who want to deliver choice to their customers.<br />Focus on product quality to compete in the craft beer market, not the mass beer market.<br />Start small and manage growth responsibly to keep equipment and production costs in line with sales revenues.<br />
  • 8. Two Car Brewing Company<br />
  • 9. Two Car Brewing Company<br />
  • 10. Two Car Brewing Company<br />
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  • 12. Two Car Brewing Company<br />

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