Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sun burn brewery slideshare


Published on

Class Project for Week Three

  • Be the first to comment

  • Be the first to like this

Sun burn brewery slideshare

  1. 1. Sun Burn Brewery<br />The Problem<br />Florida is known as a Craft Beer Wasteland<br />The Pain<br />Those who enjoy Craft Beer in Florida cannot access the best available so they have to do beer trades with friends in other states just to get a good pint.<br />
  2. 2. The Solution: Sun Burn BreweryBy Eric Hanson<br />Mission<br />Vision<br />To brew a wide range of high quality Craft Beers for the Tampa Bay Area<br />The most well ran brewery in the area. No waste, only great beer<br />Strategy<br />Values<br /><ul><li>Brew the Beer
  3. 3. Sell the Beer
  4. 4. Repeat
  5. 5. Quality
  6. 6. Consistency
  7. 7. Service</li></li></ul><li>Craft Beer Industry Analysis<br />Facts<br />Growth of the Craft brewing industry<br />9% by volume first half of 2010<br />7.2% by volume 2009<br />5.9% by volume in 2008<br />Overall U.S. Beer Sales<br />Down 2.7% by volume first half of 2010<br />Down 2.2% in 2009<br />Import Beer<br />Down 9.8% in 2009<br />General <br />Craft Breweries Currently provide an estimated 100,000 jobs in the U.S.<br />1595 Breweries operated in 2009, the highest total since before Prohibition.<br /><br />
  8. 8. Craft Beer Target Market<br />For<br />Craft beer is most popular in the 25-34 year old crowd<br />Most Purchasers of Craft Beer are College educated men who are working professionals and well educated about craft beer styles and flavors.<br />Against<br />We are not the sort of company that will waste time on “macro” beer drinkers.<br />I will never brew a craft beer to appeal to the “macro” beer drinker.<br />Once the “macro” beer drinker has made it clear that they will only drink mass-produced beer, they will be asked to leave.<br />
  9. 9. Local Competition Analysis<br />Cigar City<br />S: High quality beers that have a high gravity, well funded<br />W: Mismanaged, poor communication between departments<br />O: Huge opportunities for Growth<br />T: Me, poor public image from “Redner haters”<br />Saint Somewheres<br /><ul><li>S: High quality Belgium Beers, widely distributed, shoe string budget
  10. 10. W: No diversification even within existing Belgium styles
  11. 11. O: Plenty of room to grow
  12. 12. T: Me, low funding</li></ul>Cold Storage Brewery<br /><ul><li>S: Bills themselves as “Florida’s Newest Brewery”
  13. 13. W: Not well educated in craft beer
  14. 14. O: Getting permits for their Tasting Room
  15. 15. T: Me, Themselves</li></li></ul><li>Business Model<br />Sun Burn Brewery<br />
  16. 16. Start-up Expenses<br />Sun Burn Brewery<br />