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Sun burn brewery slideshare

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Class Project for Week Three

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Sun burn brewery slideshare

  1. 1. Sun Burn Brewery<br />The Problem<br />Florida is known as a Craft Beer Wasteland<br />The Pain<br />Those who enjoy Craft Beer in Florida cannot access the best available so they have to do beer trades with friends in other states just to get a good pint.<br />
  2. 2. The Solution: Sun Burn BreweryBy Eric Hanson<br />Mission<br />Vision<br />To brew a wide range of high quality Craft Beers for the Tampa Bay Area<br />The most well ran brewery in the area. No waste, only great beer<br />Strategy<br />Values<br /><ul><li>Brew the Beer
  3. 3. Sell the Beer
  4. 4. Repeat
  5. 5. Quality
  6. 6. Consistency
  7. 7. Service</li></li></ul><li>Craft Beer Industry Analysis<br />Facts<br />Growth of the Craft brewing industry<br />9% by volume first half of 2010<br />7.2% by volume 2009<br />5.9% by volume in 2008<br />Overall U.S. Beer Sales<br />Down 2.7% by volume first half of 2010<br />Down 2.2% in 2009<br />Import Beer<br />Down 9.8% in 2009<br />General <br />Craft Breweries Currently provide an estimated 100,000 jobs in the U.S.<br />1595 Breweries operated in 2009, the highest total since before Prohibition.<br />http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/facts<br />
  8. 8. Craft Beer Target Market<br />For<br />Craft beer is most popular in the 25-34 year old crowd<br />Most Purchasers of Craft Beer are College educated men who are working professionals and well educated about craft beer styles and flavors.<br />Against<br />We are not the sort of company that will waste time on “macro” beer drinkers.<br />I will never brew a craft beer to appeal to the “macro” beer drinker.<br />Once the “macro” beer drinker has made it clear that they will only drink mass-produced beer, they will be asked to leave.<br />
  9. 9. Local Competition Analysis<br />Cigar City<br />S: High quality beers that have a high gravity, well funded<br />W: Mismanaged, poor communication between departments<br />O: Huge opportunities for Growth<br />T: Me, poor public image from “Redner haters”<br />Saint Somewheres<br /><ul><li>S: High quality Belgium Beers, widely distributed, shoe string budget
  10. 10. W: No diversification even within existing Belgium styles
  11. 11. O: Plenty of room to grow
  12. 12. T: Me, low funding</li></ul>Cold Storage Brewery<br /><ul><li>S: Bills themselves as “Florida’s Newest Brewery”
  13. 13. W: Not well educated in craft beer
  14. 14. O: Getting permits for their Tasting Room
  15. 15. T: Me, Themselves</li></li></ul><li>Business Model<br />Sun Burn Brewery<br />
  16. 16. Start-up Expenses<br />Sun Burn Brewery<br />

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