Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Week 6 company assignment


Published on

  • Be the first to comment

  • Be the first to like this

Week 6 company assignment

  1. 1. Two Car brewing Company<br />Marcus Schroeder<br />
  2. 2. Two Car Brewing Company<br />When was the last time you enjoyed a locally brewed craft beer?<br />The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US.<br />The Facts: Florida ranks #41 nationwide in the number of breweries per capita.<br />
  3. 3. Two Car Brewing Company<br />WE MAKE GREAT BEER!<br />The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants.<br />Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.<br />
  4. 4. Two Car Brewing Company<br />The Industry<br />Dogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009.<br />Dogfish Head only produces 0.0002% of the world’s beer.<br />The beer industry is HUGE!<br />
  5. 5. Two Car Brewing Company<br />Target Market<br />Two Car will initially target local craft beer drinkers<br />Craft beer currently accounts for approximately 5% of the beer sold in the US.<br />Two Car Brewing Company will not target the “light lager” beer market. Huge, multinational corporations currently control 95% of this market.<br />
  6. 6. Two Car Brewing Company<br />Top 3 Competitors<br />Tampa Bay Brewing Company<br />Dunedin Brewery<br />Cigar City Brewing Company<br />
  7. 7. Two Car Brewing Company<br />Business Model<br />Provide an alternative for local restaurants who want to deliver choice to their customers.<br />Focus on product quality to compete in the craft beer market, not the mass beer market.<br />Start small and manage growth responsibly to keep equipment and production costs in line with sales revenues.<br />
  8. 8. Two Car Brewing Company<br />
  9. 9. Two Car Brewing Company<br />
  10. 10. Two Car Brewing Company<br />
  11. 11. Two Car Brewing Company<br />
  12. 12. Two Car Brewing Company<br />