Presentation used at Mobile Event 29th of april at Info Support in cooperation with SDN and DotNed

1. Mobile en Cloud:
wat is de impact Marcel Marcel
op ons huidige Meijer de Vries
SDN Regional Director
IT-ecosysteem? @marcelmeijer @marcelv
#ISMOB
Dennis
Vroegop
DotNed
@dvroegop

2. context Mobile
NUI
NUI Cloud

3. Trends

4. Trend 1: Mobile

5. Market research
# of mobile devices sold now exceeds # of PC’s!
Source:http://www.businessinsider.com/

6. Market research
In a few years the number of mobile devices
will dwarf the
number of PC’s
Source:http://www.businessinsider.com/

7. Market Shares
Right now it is a two horse race
Source:http://www.businessinsider.com/

8. Market shares
The game is not over, there is still a big market
to gain!
Source:http://www.businessinsider.com/

9. Smart Phone OS predictions
Windows
Phone
Others 2010 Others 2011 Others
2015
4% Windows 4%
4% Android 3%
23% Phone
6% Android
39% Android
49%
Windows
Phone
Symbian Symbian 20%
19% 0%
Symbian
37% iOS
17%
iOS
iOS BlackBerry 19%
16% 13%
BlackBerry BlackBerry
13% 13%
Source: Gartner (http://www.gartner.com/it/page.jsp?id=1622614)

10. Tablet Market shares predictions
Others
2010 2011 2012 2015
Others Android
2% Android
7% 22%
17% Windows Android
Windows 4% 35%
Others 0% Others
Android
Windows 10% 9%
14%
0%
iOS
45%
iOS iOS
iOS
84% 67%
73%
Windows
11%
Source: Gartner
(http://www.gartner.com/it/page.jsp?id=1800514)

11. The different business models
Revenue = hardware Revenue = software license Revenue = advertisement
High margins High volume High volume
Consumer focused Enterprise and Consumer Consumer

13. Building apps for the Mobile Space
User
Developer
Experience Distribution:
productivity Public or
private
Security & Corporate?
privacy
Which
platforms?
Application
Lifecycle
Management

14. User interface design
Graphical design
– How does the app look?
Interaction design
– How do I create an effective and efficient user
interface?
– How do I create a natural experience that people
understand without training?

15. User Experience
Emotion
Sense
Sometimes almost a
religion!
Must closely match the
native device experience!

16. Application types

17. HTML 5 mobile websites
Runs from the web
Maximum reach
No native user interface
Optional shortcut on the
device with offline support

18. HTML5 mobile apps
Can be purchased from
AppStore
Installed on the device
Network connection not
required to run
No native user interface

19. Native mobile apps
Can be purchased from
AppStore
Installed on the device
Network connection not
required to run
Native interface
Maximum richness

20. Native mobile apps
Different development
environments
– Java for Android
– Objective-C for iPhone
– XAML/C# for Windows Phone

21. Application types
Native look & feel -- -- ++
Camera Access -- +- ++
GPS ++ ++ ++
Secure service communication JSON/REST JSON/REST JSON/SOAP
Access to calendar -- -- ++
Twitter integration +- +- +
Distribution ++ AppStore presence AppStore presence

22. Building native apps, the options
C / C++
Different CPU architectures
Objective-C
C# / Silverlight 3+
C / C++

23. Building native apps, the options
Really?
Write an app for each device?
I need to master Objective C, Java and C#?
Any alternatives?

24. 3 types Xamarin
WP7
Silverlight
MonoTouch Xamarin
Mono for Android
Adobe AIR Appcelerator Titanium
WP7 ActionScript JavaScript > Native
Silverlight
XCode
C#
Objective-C Service2Media
Rhodes
Ruby + HTML
Lua C#
Android SDK
Java
Antenna Sybase Unwired App Logic
Rapid Scripting “4GL” code gen
Language
Shared
Kony PhoneGap
language
Javascript HTML5 / CSS / JS
Lua
Vendor tools “Magic Box” Hybrid

25. Building the right user interface
UI technology changes more rapidly then your
services
So what UI technology do I choose?
General rule of thumb:
– Reach: Web
– Rich: Native OS
Separate lifecycle of client and services
– Services are stable
– Uix changes more rapidly

26. Code sharing is possible!
Android Per App
Reusable
16% 20%
Specific
WP7 35%
12%
iOS Shared
Shared app
18%
logic 65%
20%
Windows8
14% ...and that’s without the back end!

28. Next Generation User Interfaces
Trends

29. Touch interface

30. How target size influences error rate
usability research
1/25
1/100
1/1000

31. Use touch target size
Recommended size
– 7x7mm
Optimized for accuracy
– 9x9mm
Microsoft: 9x9mm
Apple HIG: 44x44px
Optimized for small size
– 5x5mm
Each target has 2mm padding

32. What about other input methods?
> Command output
> more command more output
Command line interface Graphical user interface Metro style user interface
• Text commands • Click, double-click, right click • Slide/right click to select
• Zoom/scrollbar to jump
• Hold/hover to learn

33. Windows 8 touch interactions
Press and hold to Tap for primary Slide to drag Swipe to select
learn action
Swipe from edge for
Pinch to zoom app and system UI Rotate to rotate

34. Need for a design language(Metro)

35. Cloud
Trends

36. Cloud Computing is Serious Business

37. Cloud Services
“Bring Your Own VM” “Bring Your Own APP” “Bring Your Own User”

38. Capacity Current

39. Capacity Cloud

40. Typical Scenario

41. Cloud implications on architecture
Cloud introduces a new phenomenon
– Pay as you go cost model
This can have major implications on your architecture
– Which cloud specific features do I use
Hard questions
– Pay based on I/O or Compute cycles
• How many I/O’s to storage of my service?
• Algorithms can make a difference!
– How much data am I going to store
• Price differences based on storage models

42. Development Changes
Cost Efficient

43. Continuous client
As a user I want to use multiple devices and
continue my work seamlessly

44. Source:Gartner

45. Source:Gartner

46. Source:Gartner

47. Summary
Mobile trend is just taking off
The game is on!, not over
New user interface concepts will influence the
way we build apps
Each form factor requires unique interface
Cloud is there to support our massive computing
demand
Pay as you go model
– Game changer for new business models!

48. Next session:
20:15 Marcel Marcel
Track 1 (Seminarruimte 1) Meijer de Vries
Next Generation User Interfaces SDN Regional Director
Track 2 (Seminarruimte 2) @marcelmeijer @marcelv
Gebruik van MVVM en Maps op Windows Phone
Dennis
Vroegop
Thank you! DotNed
@dvroegop