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Engine Yard Case Study
Gamification in HR
Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
Engine Yard
• Engine Yard, the leading
Platform as a Service
(PaaS), has selected
Badgeville’s technology to
add a gamification layer on
top of its vibrant customer
support community.
Engine Yard
• The integration of Badgeville
into the Engine Yard support
community enables the
company to optimize its
support organization and
generate a higher level of
community engagement by
proactively recognizing and
rewarding community input
from customers and
employees.
Engine Yard
• This increases efficiency of
customer service overall
and reduces costs as the
company’s global customer
service organization
continues to grow to meet
the increasing demand for
its services worldwide.
Engine Yard
• “For the past six years, we
have witnessed our
visionary customers and
partners create innovative,
high performance Web
applications,” said Bill Platt,
VP, Operations at Engine
Yard.
Engine Yard
• Gamification is now a part of
how their talented support team
communicates with customers
and employees. Powered by
Badgeville and Zendesk, they
were able to deploy a powerful
rewards and recognition
experience across our customer
and employee-facing support
programs in just a few short
weeks.”
Engine Yard
• “Badgeville's Behavior
Platform demonstrates how
customers can be extremely
creative with Zendesk's API
and javascript framework to
work with third-party
integrations," said Pierre
Grenier, Senior Product
Manager, Zendesk.
Engine Yard
• By integrating the Badgeville
Behavior Platform with the
Zendesk support community,
Engine Yard has addedgame
mechanics to the user
experience of its global
customer base to achieve the
many business objectives.
Engine Yard
• Some business objectives
are
– Create engagement and
encourage contributions in
the support community
– Provide live feedback and
real-time content
– Reduce number of support
tickets filed
Engine Yard
• Some business objectives
are
– Increase speed of response
to support tickets and bug
fixes
– Increase customer
satisfaction survey responses
Engine Yard
• Some business objectives
are
– Recognize community
members providing best
answers
– Reward customers who
suggest product
enhancements and features
that are implemented
Engine yard  - Gamification in HR - Manu Melwin Joy

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Engine yard - Gamification in HR - Manu Melwin Joy

  • 1. Engine Yard Case Study Gamification in HR
  • 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. Engine Yard • Engine Yard, the leading Platform as a Service (PaaS), has selected Badgeville’s technology to add a gamification layer on top of its vibrant customer support community.
  • 4. Engine Yard • The integration of Badgeville into the Engine Yard support community enables the company to optimize its support organization and generate a higher level of community engagement by proactively recognizing and rewarding community input from customers and employees.
  • 5. Engine Yard • This increases efficiency of customer service overall and reduces costs as the company’s global customer service organization continues to grow to meet the increasing demand for its services worldwide.
  • 6. Engine Yard • “For the past six years, we have witnessed our visionary customers and partners create innovative, high performance Web applications,” said Bill Platt, VP, Operations at Engine Yard.
  • 7. Engine Yard • Gamification is now a part of how their talented support team communicates with customers and employees. Powered by Badgeville and Zendesk, they were able to deploy a powerful rewards and recognition experience across our customer and employee-facing support programs in just a few short weeks.”
  • 8. Engine Yard • “Badgeville's Behavior Platform demonstrates how customers can be extremely creative with Zendesk's API and javascript framework to work with third-party integrations," said Pierre Grenier, Senior Product Manager, Zendesk.
  • 9. Engine Yard • By integrating the Badgeville Behavior Platform with the Zendesk support community, Engine Yard has addedgame mechanics to the user experience of its global customer base to achieve the many business objectives.
  • 10. Engine Yard • Some business objectives are – Create engagement and encourage contributions in the support community – Provide live feedback and real-time content – Reduce number of support tickets filed
  • 11. Engine Yard • Some business objectives are – Increase speed of response to support tickets and bug fixes – Increase customer satisfaction survey responses
  • 12. Engine Yard • Some business objectives are – Recognize community members providing best answers – Reward customers who suggest product enhancements and features that are implemented