Personal branding(with speaking notes)

1. Copyright © 2012 NTT DATA, Inc.
Friday, March 27, 2015
Branding the “YOU Inc.”
- Mani Nutulapati

2. 2
Introductions

3. 3
What is Personal Branding?

4. 4
What is Personal Branding?
Marketing
is
presenting
Sales is
convincing
Branding is
influencing

5. 5
What is Personal Branding?
Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

6. 6
Brand YOU
I've learned that people will forget
what you said,
people will forget what you
did, but people will never forget
how you made them feel.
-- Maya Angelou
“The most important relationship in
your life is the relationship you have
with yourself.”
-- Diane von Furstenberg

7. 7
Brand YOU

8. 8
Brand YOU – Know Yourself

9. 9
Brand YOU – Elevator Pitch

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- What you are wearing, posture, hairstyle, smile
and level of eye contact
- Your overall “business presence”
- How well you are groomed, your first impression
and ALL details
93% of 1st impression is non-verbal
Brand YOU – Visual Cues

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Tone, speed and accent
- Language and clichés
- How articulate you are
- How diplomatic and tactful you are
- Topics of conversation chosen
- How you motivate others verbally
Brand YOU – Verbal Cues

12. 12
Actions and treatment of others
- Professional reliability and timeliness
- How comfortable you make others
feel
- Your unique blend of social skills
- Your work ethic and job habits
- How dependable and professionally
accountable you are
- No disconnect between words and
actions
Brand YOU – Behavioral Cues

13. 13
“People are like diamonds, they have a basic market value, but it is only after
they have been polished, that the world will pay their real value….”
----William Thourlby
“A brand is what people say about you when you are not in the room” – Jeff Bezos, CEO Amazon

14. Good luck with branding the “YOU Inc.”
- Mani Nutulapati