Now you can track your sampling for FMCG products, take feedback from actual people.Connect with them on facebook and get your campaign viral

1. digital innovations in customer
engagement
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Automated Sample Distribution Through

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Concept

3. © 2013 equaltech pvt. ltd. Confidential www.equaltech.in
Concept
 To have shopper engagement through
automated free sample distribution Kiosk
 Distribution to be controlled via Facebook Like
 Keeps database of all the Shoppers who
collected free sample

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Advantage
 Shopper Engagement
 Database of actual shoppers engaged by the
activity.
 The brand can take feedback from actual people
rather then “ghost” entries
 Viral Marketing Connect with TG
 No wastage in sampling

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Solution

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Solution Details

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Solution Details
 Shopper logs in to a facebook
app, gives permissions and likes
the Brand page or wins a game on
FB
 The kiosk reads the input from
facebook
 Dispenses a product
 Central Server keeps details of all
details of the users
 Brand can engage with the TA
through Facebook for a lifetime
Brand

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Solution Details
Vending Machines with a touch screen or
PC controlled screen.
Shopper Logs in through FB and likes the
page/plays a game
The application picks up the login
information and saves it to the central
server, sends signal to the microcontroller
to dispense a unit
•The microcontroller sends signal to dispense the product
•All information is stored for analytics purpose

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Value Adds….FB solution
 Server collects FB information which can be used for marketing
purpose
 Lifetime connectivity with the TA through
 Viral Effect
 Server also ensures that only one free sample is distributed to an
FB login
 Server portal will allow Campaign Admin to keep a watch on the
stock of the samples in Machines. It will alert for refill on specific
machines
 Easy feedback through FB poll, telephonic call etc

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Thank You
manav@equaltech.in
+91-9811315396