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Brand Monitoring On Twitter Presentation Twittwoch 7 Oct. 2009
- 1. Brand Monitoring on Twi.er Markus Pohl Twi.woch, 7 Oct. 2009
- 2. ABOUT
- 3. Goal My goal was to find good brand monitoring tools ... ... for Twi.er ... for free Note: There are A LOT more tools available for Twi.er monitoIng as well as for social media monitoring. New tools popping up every day.
- 4. ExpectaIons & Wishes • VisualizaIon of trend lines • Benchmark • Web based (SaaS) • Find „hubs“ and „evangelists“ • Make relevant tweets visible • SenIment :) :( • Save search queries for later searches
- 7. How to monitor? • On a regular base (one Ime per week is sufficient). • Be.er track less and o[en than extensive and irregular. • Make brand monitoring part of your business rouInes. (e.g. add Twi.er monitoring RSS‐ feeds to your personalized starIng page).
- 8. What to monitor? • Which parameters should you choose to track or measure your brand? • There are different models for brand monitoring/ measuring. Indicators for beginners (monitoring) Company name, company URL, Key employees, Product names, Product URLs, important industry “hang outs”, compeItors Indicators for advanced learners (measuring) # of menIons, # of re‐tweets, senIment towards brand, hubs & evangelists.
- 10. TOOLS
- 11. Tested tools Twi3er Search Trend Charts & Visualiza?on Tools Twi.er Advanced Search twi.er‐trends tweetvolume Single Search Terms bzzscapes Topsy Socialseek Oneriot TrendisIc Tinker Ubervu Scoopler Twends Collecta Crowdeye SocialmenIon Other Tweetbeep Mul?ple Search Terms Wha.hetrend Moni.er Twee.abs Filtrbox sm2.techrigy
- 12. Twitter Search
- 13. twi.er search Easy to use A lot of opIons (locaIon based, person‐related, boolean operators, date‐ specific, …) RSS‐subscripIon for query Shows trending topics Basic, easy, good for a start
- 17. Inker Basic: shows tweets containing the query Crowded site, not very easy to use (adverIsements, featured events, ...) Good idea: people create topics („events“) they twi.er about. Shows trending topics Sign up and safe queries Widget for toolbar I didn‘t like it.
- 19. collecta Easy to handle (searches blogs, comments, micromessages, photos & videos) Possibility to opt‐in/out with your queries within search for photos, videos, comments, microblogs, .... Nice UI nice & easy
- 20. crowdeye Powerful. Shows popular links, tweets, related hastags and trend lines (up to 3 days). Sorts tweets according to crowdeye‘s own relevance/ranking algorithm Measures the relevance of a person google ads nicely integrated
- 21. socialmenIon Very interesIng staIsIcal informaIon (senIment, top keywords, top users, top hashtags, PostRank) Crawls mulIple social networks (blogs, bookmarks, comments, ...) Shows trending topics RSS‐feed & email alert Alert funcIon wow!
- 25. filtrbox Good usability Very powerful: search Twi.er or other networks, measures importance of tweet, sort by importance, alert funcIon, import google alerts, add RSS sources, block domains, tag cloud/serach term, different view opIons... You can also create folders for mulIple queries Freemium model ‐ RegistraIon reqired Nice gimmick: „check you influence“ Powerful! Recommendable!
- 26. sm2.techrigy Sign‐in necessary Seems very powerful. A lot of opIons but a bit complicated. IniIal search needs hours or days! I guess it is a good tool but I was not able to use it. (My iniIal search lasted for more than 10 hours).
- 27. Trend Charts & Visualization Tools
- 28. twi.er‐trends Full of ads Does not find as many tweets as other tools! (=> Does not works with small brands). Shows “trend se.ers” (persons who tweeted first about …) Works slowly Nice graphs but not very helpful
- 29. tweetvolume Nice and easy visualizaIon tool Shows bar charts for up to 5 search terms Don‘t tell you for which Ime period!?
- 30. bzzscapes Works different that the other tools: you become a fan of a brand (or create a new one). Works like a forum with forum tread. Content is added to thread/brand by user. Only works for very big brands. Extraordinary interac?ve visualiza?on
- 31. socialseek InstallaIon required Easy to handle. Searches mulIple social networks (nice: shows thumbnails for picture queries) Very cool feature: shows mulIple trend lines (for blogs, twi.er, ...) Nice visualisa?on possibili?es (line, cloud)
- 33. uberVU Very easy UI Shows trend lines (including events related to the brand) Searches mulIple networks Powerful: Widget for blog, browser, bookmarking, RSS‐feed for query, top‐“stories“ (answers) to a query „follow conversaIon“ funcIon Brilliant! Very powerful and easy to use! Must have!
- 35. Other
- 36. tweetbeep It is “google alerts on Twi.er” with hourly updates Sign‐in necessary Does exactly what twi.er search can do (and even looks the same) Freemium model (10 alerts for free)* Ads in emails are a bit annoying Not really „real ?me search“
- 39. Learnings • I did not find on single tool to fulfil all my needs. • But two or three tools are totally sufficient. • I can recommend: SocialmenIon, Filtrbox, UberVU, trendisIc • Before you start: Have a strategy/ have a goal. (esp. if your brand is not big).