Online branded shopping has caught the fascination of the consumers and its popularity is only going to increase in the coming days. Today the international brands in India are enjoying a lot of success and are also shaping the shopping trends in the country. The women brands in India need to understand the buying patterns of women shoppers in order to be successful. They can do this by reviews, surveys over a continuous period of time, using efficient research tools. The women brands in India need to understand the buying patterns of women shoppers in order to be successful. They can do this by reviews, surveys over a continuous period of time, using efficient research tools.

1. The growing popularity
of international brands
in India

2. The world is on the internet! Or rather we must say that the
world is all but the Internet. In the present scenario, we are
empowered to do almost every life task online without
needing the help of any human intervention. The
empowerment has been witnessed in various spheres and
sectors, which also includes shopping. Online branded
shopping has caught the fascination of the consumers and
its popularity is only going to increase in the coming days.

3. The entry of international brands in India:
During the post independence
period, India was focussing more on
the local industries and more keen
to develop the Indian brands. They
did establish themselves well.
But after the change in the
economic policies of 1991, various
international brands got an entry in
the Indian market.
Some of them have gone on to
consolidate their position and
induce a brand recall for themselves
in the minds of the consumers.

4.  Today the international brands in India are enjoying a lot of
success and are also shaping the shopping trends in the country.
 They have slowly reached in the rural areas too and are sure to
grow in the coming few years.
 The market statistics can be studied to find out how these brands
have slowly carve d a way for themselves in the market.

5. Know about the top fashion brands in India:
There is a horde of fashion brands in the country which are trying to compete in the
extremely competitive market scenario.
The visibility that each brand needs to convey its marketing message to the
consumers is very limited.
One has to try to squeeze in more and more information in the media space
available for advertising to reach out to the target group.

6. Youngsters, usually in their late teens and early adulthood are the ore of the
target groups.
Youth centric brands are plenty in India but the top fashion brands in India
are those who win over these consumers and increase their profit margins.
There are many such brands in different categories trying to aim at a wide
range of shoppers.

7. Well this market is a bit complicated because not many marketers have been
successful in understanding of the female consumers in India.
The market is highly fragmented, with women belonging to different income
groups, ethnic preferences, regional influences and various other factors.
The women brands in India need to understand the buying patterns of women
shoppers in order to be successful. They can do this by reviews, surveys over a
continuous period of time, using efficient research tools.

8. For more details visit our website
www.majorbrands.in or call on 1800-102-
2285 or email us at estore@majorbrands.in.