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Consumer Behaviour Case Starbucks

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Mahdi Mesbahi
Mahdi Mesbahi
1 of 10
2012 Consumer Behavior STARBUCKS CASE STUDY (Q.5a) Group Members: Mohammad Mahdi Mesbahi GM04701 Masoud Moghadas GM04443 Mark Liew Han Loong GM04130
Review the Starbucks Web site at http://www.starbucks.com Do you think the descriptions of specialty drinks increases sales? Why?
Fun description is half of the fun
Customization, for those who want to feel special… Featured drinks(INNOVATION) – for the adventurous consumers, New, new!! Choice, choice, c Non Coffee hoice, Different Drinks, Drinks strokes for for Kids… different folks!
Visual depiction and Nutritional facts – for descriptive write out consumers who are calorie conscious
Consumer Behavior • Perception • Learning • Communication • Motivation
Conclusion • New or special products should always communicate with customer to inform and motivate them. • We think description of special drink increases sale because it is informative invitation for a special experience .
Thank You
Present like Professionals Created by: Mahdi Mesbahi mahdi.mesbahi@gmail.com

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Consumer Behaviour Case Starbucks

  • 1. 2012 Consumer Behavior STARBUCKS CASE STUDY (Q.5a) Group Members: Mohammad Mahdi Mesbahi GM04701 Masoud Moghadas GM04443 Mark Liew Han Loong GM04130
  • 2. Review the Starbucks Web site at http://www.starbucks.com Do you think the descriptions of specialty drinks increases sales? Why?
  • 3. Fun description is half of the fun
  • 4. Customization, for those who want to feel special… Featured drinks(INNOVATION) – for the adventurous consumers, New, new!! Choice, choice, c Non Coffee hoice, Different Drinks, Drinks strokes for for Kids… different folks!
  • 5. Visual depiction and Nutritional facts – for descriptive write out consumers who are calorie conscious
  • 6. Consumer Behavior • Perception • Learning • Communication • Motivation
  • 7.
  • 8. Conclusion • New or special products should always communicate with customer to inform and motivate them. • We think description of special drink increases sale because it is informative invitation for a special experience .
  • 10. Present like Professionals Created by: Mahdi Mesbahi mahdi.mesbahi@gmail.com