Consumer Behaviour Case Starbucks

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Consumer Behaviour Case Starbucks

  1. 1. 2012 Consumer Behavior STARBUCKS CASE STUDY (Q.5a) Group Members: Mohammad Mahdi Mesbahi GM04701 Masoud Moghadas GM04443 Mark Liew Han Loong GM04130
  2. 2. Review the Starbucks Web site athttp://www.starbucks.comDo you think the descriptions ofspecialty drinks increases sales?Why?
  3. 3. Fun description is half of the fun
  4. 4. Customization,for those whowant to feelspecial… Featured drinks(INNOVATION) – for the adventurous consumers, New, new!! Choice, choice, c Non Coffee hoice, Different Drinks, Drinks strokes for for Kids… different folks!
  5. 5. Visual depiction and Nutritional facts – fordescriptive write out consumers who are calorie conscious
  6. 6. Consumer Behavior • Perception • Learning • Communication • Motivation
  7. 7. Conclusion • New or special products should always communicate with customer to inform and motivate them. • We think description of special drink increases sale because it is informative invitation for a special experience .
  8. 8. Thank You
  9. 9. Present like Professionals Created by: Mahdi Mesbahi mahdi.mesbahi@gmail.com

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